Proceedings of the 2025 3rd International Conference on Language, Innovative Education and Cultural Communication (CLEC 2025)

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Exploration of Multimodal Narrative Approaches of Intangible Cultural Heritage and Construction of Lingnan Cultural Image: A Case Study of Cantonese Opera

Authors
Lihua Qing1, Hai Wang2, *
1South China Business College, Guangdong University of Foreign Studies, Guangzhou, China
2School of Interpreting and Translation Studies, Guangdong University of Foreign Studies, Guangzhou, China
*Corresponding author. Email: wanghai_68@163.com
Corresponding Author
Hai Wang
Available Online 22 June 2025.
DOI
10.2991/978-2-38476-430-3_11How to use a DOI?
Keywords
Cantonese Opera; multimodality; narrative; cultural image
Abstract

Cantonese Opera, as an essential part of China’s traditional theatrical culture, serves as a crucial carrier for preserving the Cantonese dialect and promoting cultural classics. It is a significant intangible cultural heritage (ICH) in Lingnan region of China. From the perspective of multimodal narratives, this article attempts to explore the multimodal narrative approaches with a case study of Cantonese Opera: visualized spatial narratives, scenographic integrated narratives, and digital interactive narratives. Lingnan cultural image including recreating Lingnan life scenes and expressing regional characteristics, conveying Lingnan’s social values and cultural spirit and shaping the Lingnan cultural brand can be constructed, which is conducive to supporting the preservation and transmission of intangible cultural heritage, injecting new vitality into Lingnan’s cultural identity.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 3rd International Conference on Language, Innovative Education and Cultural Communication (CLEC 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
22 June 2025
ISBN
978-2-38476-430-3
ISSN
2352-5398
DOI
10.2991/978-2-38476-430-3_11How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Lihua Qing
AU  - Hai Wang
PY  - 2025
DA  - 2025/06/22
TI  - Exploration of Multimodal Narrative Approaches of Intangible Cultural Heritage and Construction of Lingnan Cultural Image: A Case Study of Cantonese Opera
BT  - Proceedings of the  2025 3rd International Conference on Language, Innovative Education and Cultural Communication (CLEC 2025)
PB  - Atlantis Press
SP  - 76
EP  - 83
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-430-3_11
DO  - 10.2991/978-2-38476-430-3_11
ID  - Qing2025
ER  -