Promoting Communication by Memory: International Communication Strategy of Nanjing Brocade

DOI

10.2991/978-2-38476-430-3_24How to use a DOI?

Keywords

Nanjing brocade; cultural memory; hot memories theory; international communication

Abstract

As China’s intangible cultural heritage, Nanjing brocade carries a wealth of cultural memories and historical significances. Under the background of globalization, it is necessary to shape the cultural memory of Nanjing brocade and actively explore the new path of international communication of Nanjing brocade. Based on the theory of hot memories in cultural memory, this paper analyzes the cultural memory shaping of Nanjing brocade and explores how to innovate the communication path from the perspectives of emotion, symbol and media, so as to realize the successful communication of Nanjing brocade in the international market.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Hao Huang
AU  - Rujing Fan
AU  - Yanling Miao
AU  - Mingming Zhou
AU  - Qin Ju
AU  - Shuhan Cao
PY  - 2025
DA  - 2025/06/22
TI  - Promoting Communication by Memory: International Communication Strategy of Nanjing Brocade
BT  - Proceedings of the  2025 3rd International Conference on Language, Innovative Education and Cultural Communication (CLEC 2025)
PB  - Atlantis Press
SP  - 191
EP  - 198
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-430-3_24
DO  - 10.2991/978-2-38476-430-3_24
ID  - Huang2025
ER  -