Research on Urban Park Nature Education Satisfaction Based on Visitor Demands: A Case Study of Guangzhou

DOI

10.2991/978-2-38476-497-6_11How to use a DOI?

Keywords

visitor demands; nature education; urban parks; satisfaction; Kano model

Abstract

This study aims to enhance the precision and visitor satisfaction of nature education services in urban parks, focusing on three representative parks in Guangzhou: H National Botanical Garden (research and science popularization type), H National Wetland Park (ecological conservation type), and G Arboretum (historical and cultural type). Visitor demand data were collected through questionnaire surveys and analyzed using the Kano model to classify and evaluate satisfaction with nature education service elements. Results indicate that Attractive attributes (36.6%) and One-dimensional attributes (26.8%) constitute the primary service element categories, with visitor demands exhibiting diverse characteristics. Better-Worse coefficient analysis reveals that “ability to stimulate interest” and “experiential interaction” have the most significant positive effects on satisfaction enhancement, while “basic convenience facilities” and “professional knowledge richness” show negative impacts. Based on these findings, differentiated optimization strategies are proposed according to park types: research and science popularization parks should strengthen professional content delivery, ecological conservation parks should emphasize experiential interaction, and historical and cultural parks need to balance basic services with cultural advantages. This research contributes to improving nature education service quality and promoting ecological civilization construction and public environmental literacy enhancement.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Cao Shuai
AU  - Pang Can
PY  - 2025
DA  - 2025/12/15
TI  - Research on Urban Park Nature Education Satisfaction Based on Visitor Demands: A Case Study of Guangzhou
BT  - Proceedings of the 2025 International Conference on Educational Innovation and Information Technology (EIIT 2025)
PB  - Atlantis Press
SP  - 103
EP  - 119
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-497-6_11
DO  - 10.2991/978-2-38476-497-6_11
ID  - Shuai2025
ER  -