A Survey and Educational Strategies of Traditional Chinese Medicine Cultural Literacy among University Students

DOI

10.2991/978-2-38476-497-6_28How to use a DOI?

Keywords

University Students; Traditional Chinese Medicine (TCM); Cultural Literacy; Educational Strategies

Abstract

Guided by the principle of the unity of knowledge and practice, a questionnaire was designed to investigate the university students’ awareness and practice of Traditional Chinese Medicine (TCM) culture. The questionnaire was structured around four dimensions: knowledge, affective, behavior, and environment. The knowledge dimension focused on three core aspects including literacy in classical TCM theories, understanding of TCM health culture, and comprehension of TCM history culture. The affective dimension assessed students’ sense of identity and confidence toward TCM culture. The behavioral dimension examined students’ attention and dissemination behaviors related to TCM culture. The environmental dimension investigated the influence exerted by both campus atmosphere and broader societal surroundings. Then, based on the survey data, this study conducts a deeply analysis of the current state of the university students` awareness and practice of TCM culture, examining differences across academic levels and between medical and non-medical students. It further explores the reasons of the observed phenomena combining with practical situation. At last, promotion strategies aligned with the unity of knowledge and practice are proposed, focusing on three aspects: innovate classroom instruction, diversify dissemination channels, and strengthen cultural practice.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Xu Zhang
AU  - Na Qu
PY  - 2025
DA  - 2025/12/15
TI  - A Survey and Educational Strategies of Traditional Chinese Medicine Cultural Literacy among University Students
BT  - Proceedings of the 2025 International Conference on Educational Innovation and Information Technology (EIIT 2025)
PB  - Atlantis Press
SP  - 278
EP  - 287
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-497-6_28
DO  - 10.2991/978-2-38476-497-6_28
ID  - Zhang2025
ER  -