Challenges For Implementing Artificial Intelligence In Business Negotiation Classes In Moroccan Higher Education
- DOI
- 10.2991/978-2-38476-408-2_23How to use a DOI?
- Keywords
- AI Education; AI Negotiation; Intelligent Tutoring Systems
- Abstract
Artificial Intelligence has become a new popular medium to implement in ESP courses especially soft skills’ ones as negotiation skills. Many previous studies have shown that negotiation skills can be acquired not only by face-to-face contexts but also through artificial intelligence-powered tools like chatbots, intelligent tutoring systems, virtual worlds, serious games, and so forth. However, in the late of the 21st century, Moroccan Higher Education is still lacking further behind in terms of utilizing such environments to teach business negotiation skills (BNS). This unsatisfactory situation can be attributed to various factors. The purpose of this article is to tackle the implementation of AI technologies in business negotiation classes with a vision to identify two things: the challenges and factors that impede practitioners from using AI technologies in classrooms and their attitudes and readiness to adopt this new approach. 10 ESP teachers from higher education in three various Moroccan universities were interviewed for data gathering using semi-structured interviews. The findings of this qualitative investigation indicate that there are organizational and pedagogical factors that hinder teachers to utilize AI techs for enhancing negotiation skill training. The outcomes also demonstrate that teachers of business negotiation show their readiness to use such AI technologies in the classroom. The integration of this up-dated strategy of teaching in Moroccan higher education needs a systematic plan to overcome the before-mentioned factors by setting up AI labs to provide negotiation training tools.
- Copyright
- © 2025 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Mohamed Nfida AU - Nassira Houat PY - 2025 DA - 2025/06/20 TI - Challenges For Implementing Artificial Intelligence In Business Negotiation Classes In Moroccan Higher Education BT - Proceedings of the E-Learning and Smart Engineering Systems (ELSES 2024) PB - Atlantis Press SP - 307 EP - 322 SN - 2667-128X UR - https://doi.org/10.2991/978-2-38476-408-2_23 DO - 10.2991/978-2-38476-408-2_23 ID - Nfida2025 ER -