Proceedings of the 2024 2th International Conference on Economic Management, Financial Innovation and Public Service (EMFIPS 2024)

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Analysis of Brand Marketing of Cross Border E-Commerce Enterprises under the Background of Digital Economy

Authors
Yihang Wei1, *
1High school, Aquinas International Academy, 3200 Guasti Rd, Suite 100, Ontario, CA, 91761, USA
*Corresponding author. Email: yihangwei2025@yeah.net
Corresponding Author
Yihang Wei
Available Online 7 May 2025.
DOI
10.2991/978-94-6463-706-9_50How to use a DOI?
Keywords
Brand marketing; cross border e-commerce; digital economy
Abstract

With the rapid development of economic globalization and digital technology, cross-border e-commerce has also rapidly emerged in China, becoming an important component of China’s foreign trade. At present, the world has entered the era of digital economy, and cross-border e-commerce, as an important manifestation of international trade digitization, has good development prospects. However, facing the complex international competitive environment, China’s cross-border e-commerce industry faces problems such as weak brand marketing awareness, homogenization of brand marketing content, and high costs of brand marketing cooperation in brand marketing. Starting from the problem, this article emphasizes the establishment of brand marketing awareness, strengthening brand marketing innovation, and optimizing brand marketing cooperation, in order to promote the high-quality and sustainable development of cross-border e-commerce enterprise brands in China.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 2th International Conference on Economic Management, Financial Innovation and Public Service (EMFIPS 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
7 May 2025
ISBN
978-94-6463-706-9
ISSN
2352-5428
DOI
10.2991/978-94-6463-706-9_50How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yihang Wei
PY  - 2025
DA  - 2025/05/07
TI  - Analysis of Brand Marketing of Cross Border E-Commerce Enterprises under the Background of Digital Economy
BT  - Proceedings of the 2024 2th International Conference on Economic Management, Financial Innovation and Public Service (EMFIPS 2024)
PB  - Atlantis Press
SP  - 563
EP  - 572
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-706-9_50
DO  - 10.2991/978-94-6463-706-9_50
ID  - Wei2025
ER  -