Airbnb Plus Helps Airbnb Expand Market Share

DOI

10.2991/978-94-6463-706-9_51How to use a DOI?

Keywords

Airbnb; Airbnb plus; sharing economy; network effect; Customer satisfaction

Abstract

Airbnb, one of the representatives of the sharing economy, has now achieved remarkable growth worldwide. Since its inception in the United States in 2008, Airbnb has successfully connected travelers and homeowners with empty rooms for rent through its unique model, providing users with a variety of accommodation options. With the ever-changing travel market and the emergence of new competitors, Airbnb needs to continuously innovate and optimize its services to meet users’ needs and maintain a competitive edge. This article studies Airbnb plus and compares it with Airbnb and finds that the emergence of the Airbnb plus program has brought brand image and competitiveness enhancement to Airbnb, which makes Airbnb more advantageous in competing with other travel and lodging platforms, and is able to attract more users and partners.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yijie Zhu
PY  - 2025
DA  - 2025/05/07
TI  - Airbnb Plus Helps Airbnb Expand Market Share
BT  - Proceedings of the 2024 2th International Conference on Economic Management, Financial Innovation and Public Service (EMFIPS 2024)
PB  - Atlantis Press
SP  - 573
EP  - 581
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-706-9_51
DO  - 10.2991/978-94-6463-706-9_51
ID  - Zhu2025
ER  -