Proceedings of the 2024 2th International Conference on Economic Management, Financial Innovation and Public Service (EMFIPS 2024)

<Previous Article In Volume
Next Article In Volume>

Research on Innovative Development Strategies of Media Industry under the Background of Digital Economy

Authors
Ziyan Li1, *
1College of Radio and Television, Communication University of China, Nanjing, 211172, China
*Corresponding author. Email: 1801571905@qq.com
Corresponding Author
Ziyan Li
Available Online 7 May 2025.
DOI
10.2991/978-94-6463-706-9_70How to use a DOI?
Keywords
Media Industry; Digital Economy; Innovative Development Strategies
Abstract

With the rapid development of digital technology, the media industry is undergoing a profound change. The application of the new generation of information technology not only greatly enriches the means of content production, dissemination and consumption in the media industry, but also brings a series of challenges such as content homogenization, copyright infringement and business model innovation. Faced with these challenges, in terms of content production, we should use advanced technology to innovate content to meet the needs of users for high-quality and personalized content. In terms of copyright protection, this paper proposes the use of digital watermarking, block chains, smart contracts and other technical means to strengthen the protection and management of copyright. In terms of business model innovation, diversified strategies such as content payment, value-added services and membership system can be adopted to meet the development needs of the digital economy. This paper summarizes the path of media industry to achieve high-quality development in the era of digital economy, aiming to provide useful reference and guidance for the sustainable development of media industry.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 2024 2th International Conference on Economic Management, Financial Innovation and Public Service (EMFIPS 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
7 May 2025
ISBN
978-94-6463-706-9
ISSN
2352-5428
DOI
10.2991/978-94-6463-706-9_70How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ziyan Li
PY  - 2025
DA  - 2025/05/07
TI  - Research on Innovative Development Strategies of Media Industry under the Background of Digital Economy
BT  - Proceedings of the 2024 2th International Conference on Economic Management, Financial Innovation and Public Service (EMFIPS 2024)
PB  - Atlantis Press
SP  - 788
EP  - 797
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-706-9_70
DO  - 10.2991/978-94-6463-706-9_70
ID  - Li2025
ER  -