How Independent Films Embracing the “Market” Became the New Mainstream

--A Comparative Study of the Films of Wes Anderson and Hirokazu Koreeda

DOI

10.2991/978-94-6463-706-9_71How to use a DOI?

Keywords

Independent film; Wes Anderson; Hirokazu Koreeda: New mainstream cinema

Abstract

Since the 1990s, with the change of wind direction in the film industry, independent films tend to mature in the game with the market. In the film market, independent films have gradually moved from the periphery to the mainstream and received more attention; many film talents from independent directors have also been recognized and accepted by the international film market. Among them, Wes Anderson from the West and Hirokazu Koreeda from the East are particularly typical. They have gone from being unknown to becoming household names. By analyzing the film road of the two, they can provide reference and reference for more independent filmmakers who have artistic pursuits and hope to be recognized by the market. This article mainly compares the two directors and their works from the aspects of the film market situation and the balance between commerciality and artistry in film creation, and tries to summarize the reasons why independent directors can enter the “mainstream market”, and at the same time, discusses that independent films embracing the market are becoming the “new mainstream”, so as to provide reference for the development of more independent film directors.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Ziyao Zhang
PY  - 2025
DA  - 2025/05/07
TI  - How Independent Films Embracing the “Market” Became the New Mainstream
BT  - Proceedings of the 2024 2th International Conference on Economic Management, Financial Innovation and Public Service (EMFIPS 2024)
PB  - Atlantis Press
SP  - 798
EP  - 805
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-706-9_71
DO  - 10.2991/978-94-6463-706-9_71
ID  - Zhang2025
ER  -