Research on Marketing and Communication on Social Media Platforms

--The example of “Teens in Times”

DOI

10.2991/978-94-6463-706-9_57How to use a DOI?

Keywords

social media; marketing; platform communication

Abstract

With the advancement of information technology, social media has become an essential part of human daily life. People’s leisure and entertainment activities have shifted from offline to online, and they prefer to seek brief moments of joy on social platforms. This paper primarily studies how to conduct marketing and communication on social media. Using the Teens in Times as a case study, it explores their marketing and communication strategies on social media platforms from their publicity development since their debut. The research reveals that different social media platforms have unique promotional characteristics, and designing corresponding marketing strategies can achieve better promotional outcomes.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yueran Zhang
PY  - 2025
DA  - 2025/05/07
TI  - Research on Marketing and Communication on Social Media Platforms
BT  - Proceedings of the 2024 2th International Conference on Economic Management, Financial Innovation and Public Service (EMFIPS 2024)
PB  - Atlantis Press
SP  - 636
EP  - 641
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-706-9_57
DO  - 10.2991/978-94-6463-706-9_57
ID  - Zhang2025
ER  -