Hermes Multi-sensory Brand Identity Design Study

DOI

10.2991/978-94-6463-706-9_58How to use a DOI?

Keywords

Hermes; multisensory; brand image; experience

Abstract

Hermes has a significant market share in the luxury market due to its persistent pursuit of high quality. This paper analyses Hermès products from multiple perspectives through multi-sensory dimensions, specifically from the visual, tactile and olfactory aspects, and explores the extreme pursuit of Hermès’ leather, silk scarves and perfume products in terms of their production process, as well as the elaborate design of its sales space. It is found that Hermès has succeeded in creating a unique shopping experience by providing a multi-sensory brand experience that closely links the brand image with consumers’ emotions.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yueyue An
PY  - 2025
DA  - 2025/05/07
TI  - Hermes Multi-sensory Brand Identity Design Study
BT  - Proceedings of the 2024 2th International Conference on Economic Management, Financial Innovation and Public Service (EMFIPS 2024)
PB  - Atlantis Press
SP  - 642
EP  - 651
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-706-9_58
DO  - 10.2991/978-94-6463-706-9_58
ID  - An2025
ER  -