“Xiangtu” Arts and Public Engagement in Urban areas: A Case Study of “Lives on the Soil: Exhibition of Country Theme Art From 1949”

DOI

10.2991/978-2-38476-384-9_99How to use a DOI?

Keywords

Art management; Chinese rural art; Xiangtu arts; Digital art management

Abstract

Public art is seen as a socially-oriented art form that encompasses several disciplines and mediums. Public artworks, as visual practices in communal places, can be either permanent sculptures, murals, and installations or ephemeral, interactive art projects that are publicly accessible, such as those included at art festivals and community-based participatory art. Two principal types exist for public art initiatives in rural regions. One is a top-down art practice orchestrated by official institutions, such as governments, while the other is a bottom-up art activity launched by artists or private entities. However, research on how rural or “Xiangtu” theme art is promoted in urban areas and its influence on viewers remains insufficient. This research aims to analyze the impact and effects of rural-themed arts policies or implementations on individuals in metropolitan areas. The principal research inquiry is: Does the promotion of “Xiangtu” arts in urban areas encourage individuals to engage with or get involved with rural arts? To explore this question, the author conducted a case study of the Guangdong Art Museum’s “Lives on the Soil: Exhibition of Country Theme Art From 1949” which integrate digital technologies and management, and performed in-depth interviews with several visitors.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Xiaotong Wu
PY  - 2025
DA  - 2025/04/03
TI  - “Xiangtu” Arts and Public Engagement in Urban areas: A Case Study of “Lives on the Soil: Exhibition of Country Theme Art From 1949”
BT  - Proceedings of the 2024 3rd International Conference on Educational Science and Social Culture (ESSC 2024)
PB  - Atlantis Press
SP  - 873
EP  - 879
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-384-9_99
DO  - 10.2991/978-2-38476-384-9_99
ID  - Wu2025
ER  -