Museum Education Based on Audience Segmentation

DOI

10.2991/978-2-38476-384-9_69How to use a DOI?

Keywords

Audience Segmentation; Museum Education; Museum Segmentation

Abstract

This paper focuses on museum education activities based on audience segmentation in China, including its current situation, development dilemmas and the reasons for these dilemmas. This paper adopts the semi-structured interview research method which is a common way in qualitative research, analyzes the status quo and dilemma of museum education from the perspectives of participation in educational activities, activity design, as well as educational benefits and state management, and puts forward feasible suggestions for better playing the role of museum education in China.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Fangyi Yan
PY  - 2025
DA  - 2025/04/03
TI  - Museum Education Based on Audience Segmentation
BT  - Proceedings of the 2024 3rd International Conference on Educational Science and Social Culture (ESSC 2024)
PB  - Atlantis Press
SP  - 601
EP  - 609
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-384-9_69
DO  - 10.2991/978-2-38476-384-9_69
ID  - Yan2025
ER  -