Exploring the Impact of Heroic Images in Internet Literature IP-Adapted Animation on Adolescents’ Moral Values: A Social Cognitive Theory Approach

DOI

10.2991/978-2-38476-384-9_89How to use a DOI?

Keywords

Internet Literature; IP-adapted Animation; Social Cognitive Theory; Heroic Images; Adolescents; Moral Values

Abstract

In recent years, internet literature IP-adapted animations have become a significant market phenomenon, with adolescents forming the core audience for these adaptations. Consequently, this group is inevitably shaped by the characters and narratives these animations present. Drawing on social cognitive theory, this study examines how the heroic images depicted in IP-adapted animations influence adolescents’ moral values. It focuses on three main dimensions: character design, cognitive and imitative processes, and the resulting value formation. The findings reveal that the animated hero serves as a behavioral model, providing guidance on moral decision-making and action styles through the storyline, multidimensional character portrayal, emotional engagement, and audience identification. Adolescents develop their attitudes and values by observing, imitating, and internalizing the behaviors and traits of these heroic figures. Based on these results, the study suggests that creators emphasize morally rich and diverse characterizations, while educators should prioritize media literacy education to help adolescents critically evaluate and interpret the media content they consume.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yuhan Wang
PY  - 2025
DA  - 2025/04/03
TI  - Exploring the Impact of Heroic Images in Internet Literature IP-Adapted Animation on Adolescents’ Moral Values: A Social Cognitive Theory Approach
BT  - Proceedings of the 2024 3rd International Conference on Educational Science and Social Culture (ESSC 2024)
PB  - Atlantis Press
SP  - 784
EP  - 794
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-384-9_89
DO  - 10.2991/978-2-38476-384-9_89
ID  - Wang2025
ER  -