Proceedings of the 2025 4th International Conference on Educational Science and Social Culture (ESSC 2025)

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A Study on the Impact of Data-driven Blended Teaching Mode on Academic Achievements in Business English Reading Course

Authors
Birong Wang1, *
1Xiamen Institute of Technology, Xiamen, Fujian, 361021, China
*Corresponding author. Email: wangbirong@xit.edu.cn
Corresponding Author
Birong Wang
Available Online 25 March 2026.
DOI
10.2991/978-2-38476-553-9_82How to use a DOI?
Keywords
Business English Reading; Blended Teaching; Academic Achievement; Data-driven; Personalized Learning
Abstract

This study employed a quantitative research method, focusing on the “Business English Reading (II)” course at Xiamen Institute of Technology. It empirically explored the teaching effectiveness of the blended learning model based on the Chaoxing Xuexitong Learning Platform and Delta Reading Platform. By comparing the overall course scores of students in the 2021 intake (n=59) and the 2022 intake (n=52), the study found that after implementing the blended teaching model with enhanced personalized learning, the average overall score of the 2022 intake was significantly higher than that of the 2021 intake (77.15 points vs. 73.83 points). Further analysis revealed that the excellent rate (80 points or above) of the 2022 intake of students increased from 31.67% to 46.15%, while the failure rate decreased from 8.47% to 3.85%. The platform data also showed that the total reading volume and the completion rate of personalized tasks of the students significantly improved. The results indicate that the personalized learning path design driven by data can effectively enhance students’ overall academic achievements and learning engagement.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 4th International Conference on Educational Science and Social Culture (ESSC 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
25 March 2026
ISBN
978-2-38476-553-9
ISSN
2352-5398
DOI
10.2991/978-2-38476-553-9_82How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Birong Wang
PY  - 2026
DA  - 2026/03/25
TI  - A Study on the Impact of Data-driven Blended Teaching Mode on Academic Achievements in Business English Reading Course
BT  - Proceedings of the 2025 4th International Conference on Educational Science and Social Culture (ESSC 2025)
PB  - Atlantis Press
SP  - 753
EP  - 761
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-553-9_82
DO  - 10.2991/978-2-38476-553-9_82
ID  - Wang2026
ER  -