Proceedings of the 2025 4th International Conference on Educational Science and Social Culture (ESSC 2025)

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The Impact of AI-Driven Digital Media on Creative Industry Innovation based on Media Ecology Theory: A Case Study of Xi’an

Authors
Haoran Lian1, *
1School of Humanities And Foreign Languages, Hunan Agricultural University, Changsha, 410000, People’s Republic of China
*Corresponding author. Email: h120789@qq.com
Corresponding Author
Haoran Lian
Available Online 25 March 2026.
DOI
10.2991/978-2-38476-553-9_9How to use a DOI?
Keywords
Artificial intelligence; digital media; creative industries; cultural economy; Xi’an
Abstract

In recent years, rapid advances in information technology and accelerated global digital transformation have driven widespread adoption of artificial intelligence (AI) and digital media technologies, making them critical drivers of innovation and change across industries. The creative industries are being reshaped by digital and intelligent technologies, requiring a new balance between cultural impact and economic development. This paper explores how AI-empowered digital media are reshaping the cultural-economic landscape of creative industries, focusing on AI applications in processes such as cultural heritage preservation, digital art creation, and intelligent marketing. Employing a case study approach centered on Xi’an, a city known for its rich historical and cultural heritage and its vibrant technological innovation, this study analyzes the city’s achievements and distinctive path in digital transformation. The results indicate that AI and digital media have enabled Xi’an to advance in heritage preservation, digital art, and smart marketing, thus shaping a distinctive culture-technology integration model. The digital shift in creative industries is fueling cultural and economic growth, backed by tech and policy support.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 4th International Conference on Educational Science and Social Culture (ESSC 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
25 March 2026
ISBN
978-2-38476-553-9
ISSN
2352-5398
DOI
10.2991/978-2-38476-553-9_9How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Haoran Lian
PY  - 2026
DA  - 2026/03/25
TI  - The Impact of AI-Driven Digital Media on Creative Industry Innovation based on Media Ecology Theory: A Case Study of Xi’an
BT  - Proceedings of the 2025 4th International Conference on Educational Science and Social Culture (ESSC 2025)
PB  - Atlantis Press
SP  - 70
EP  - 77
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-553-9_9
DO  - 10.2991/978-2-38476-553-9_9
ID  - Lian2026
ER  -