Exploring the Attractiveness Attributes of Taiwan’s Modern Techno-Glove Puppetry Theater through Kansei Engineering

DOI

10.2991/978-2-38476-553-9_93How to use a DOI?

Keywords

Taiwan’s Modern Techno-Glove Puppetry; Evaluation Grid Method; Attractiveness Factors; Cultural Attributes

Abstract

In an era of rapid technological development, the charm and preservation of traditional culture face challenges, yet also foster new opportunities for transformation, as exemplified by Taiwan’s modern techno-glove puppetry. This study employs the evaluation grid method (EGM) to investigate audience perceptions of the attractiveness of Taiwan’s modern techno-glove puppetry. Through in-depth interviews, an evaluation structure was constructed, from which eleven core attractiveness factors were identified: plot, dialogue, character personality, soundtrack, entrance style (action/poetry), puppet manipulation, martial arts effects, puppet design, filming techniques, character movement and language types. The findings indicate that the plot and character development influence the audience’s emotional engagement; language types and dialogue enhance cultural identification; martial arts effects, puppet manipulation and design elevate visual appeal; and soundtrack and filming techniques enrich the overall immersive experience. This study provides a cognitive framework for understanding how audiences evaluate modern Taiwan’s modern techno-glove puppetry and offers practical insights for glove puppetry creation and cultural promotion.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Chen-Rao Zhong
AU  - Chun-Ching Chen
AU  - Jin-Long Lin
PY  - 2026
DA  - 2026/03/25
TI  - Exploring the Attractiveness Attributes of Taiwan’s Modern Techno-Glove Puppetry Theater through Kansei Engineering
BT  - Proceedings of the 2025 4th International Conference on Educational Science and Social Culture (ESSC 2025)
PB  - Atlantis Press
SP  - 859
EP  - 867
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-553-9_93
DO  - 10.2991/978-2-38476-553-9_93
ID  - Zhong2026
ER  -