Welcome to the Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025). In recent years, the rapid development of financial technologies, digital economy, and global market integration has posed new opportunities and challenges for both financial institutions and marketing strategies. Against this backdrop, FIMM 2025 aimed to bring together scholars and professionals from diverse backgrounds to explore innovative theories, practical applications, and sustainable solutions that contribute to the advancement of the global financial and marketing landscape.

Please click here for the conference website.