Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)
181 authors
- Bao, YuXuan
- Research on Evaluation of China’s Entrepreneurship Policy for the Disabled:1990–2022
- Bian, Zhen
- Integrated Multidimensional Assessment of Enterprises: A Mindray Medical Case Study
- Cai, Zhifu
- Research on the Impact of Green Innovation and Organizational Resilience on Firm Sustainable Development Performance
- Cao, Zhihan
- CEO Overconfidence as a Driver of R&D Intensity: Market Competition’s Catalytic Role in Chinese Listed Firms
- Chen, Guangren
- Research on the Impact of Green Innovation and Organizational Resilience on Firm Sustainable Development Performance
- Chen, Kaixu
- A Study on the Impact of ESG Disclosure on Corporate Credit Availability - A Case Study of Chinese A-share Listed Companies in Shanghai and Shenzhen
- Chen, Kaiyu
- An Analysis of Microsoft’s Acquisition of Activision Blizzard: A Synergy-Based Perspective
- Chen, Lingyu
- Financial Statement Analysis of Netflix: Evaluating Profitability, Scribe Growth and Debt Management
- Chen, Xilei
- Research on the Practice and Optimization Path of the Protection of Workers’ Rights and Interests in New Forms of Employment
- Chen, Xu
- Research on the Impact of Financial Fraud from the Perspective of GONE Theory
- Cheng, Zihan
- The Alchemy of Temporal Capital: Constructing Brand Timelessness through Historical Narrative in the Second-hand Luxury Market-The Case of Hermès
- Dai, Ziyue
- Legal Dilemmas and Economic Analysis of Market Regulation Under the Sharing Economy Model
- Deng, Yiyi
- Advantages and Risk Management of Cross-border Investment and Financing under the Belt and Road Initiative
- Deng, Yujia
- Research on Financial Risk Early Warning of New Energy Vehicle Enterprises Based on the Z-score Model: A Case Study of BAIC BluePark
- Du, Jingyi
- The Impact of Enterprise Digital Transformation on China’s labor Market
- Fang, Zheqi
- Analysis of the Financial Growth Strategy of the Health Food Industry in the Context of “Economic Downturn”
- Feng, Yuanyi
- The Impact of ESG Performance on Audit Fees: Evidence from Chinese Listed Companies
- Gao, Hanyi
- The Impact of Rural Labor Transfer on Agricultural Economic Development
- Gao, Jiayi
- Financial Information about Barclays Bank in the UK
- Gu, Kexin
- The Impact of ESG Information Disclosure on the Financing Efficiency of Listed New Energy Companies
- Gu, Qiwen
- From Symbolic Oppression to Behavioral Domestication: User Stickiness Generation Path of Personalized Feedback Mechanism for IP Image of Duolingo
- Guo, Zuoqi
- Comparative Study on the Safe-haven Asset Characteristics of Bitcoin and Gold
- Han, Ruiqi
- Research on the Transformation and Upgrading of the Automotive Industry: Focusing on China and Looking to the World
- Hou, Jincheng
- An Investigation toward the Enhancement of Consumer Stickiness in Live Streaming Carrying Scenarios
- Hou, Mingxuan
- Research on the Development of Emotional Economy Driven by Artificial Intelligence
- Hou, Xiangming
- Analysis of Problems and Countermeasures in China’s Stock Market
- Hu, Gaochi
- Analysis on the Influence of Circular Economy on Environment and Consumers-Taking Sports Equipment Industry as an Example
- Hu, Yuhan
- The Impact of Green Finance on Corporate Financing Costs
- Hua, Sihan
- Research on Investor Sentiment and Market Volatility in China’s Stock Market
- Hua, Zixia
- The Impact of the China-US Trade War on China’s Industry and Economy
- Huang, Yuhe
- Research on the Self-Worth of Gen Z Employees in the Context of Digital Transformation: A Case Study of Shenzhen T Company
- Husin, Maizaitulaidawati Md
- Peer-Review Statements
- Jia, Siqi
- Application of Artificial Intelligence in Enterprise Risk Management Systems
- Jiang, Xufei
- Research on the Integration Risks of Technological M&A
- Jiang, Yusan
- Research on the Impact of Hong Kong Property Stamp Duty Adjustments on the Real Estate Market in the Post-COVID Era
- Jing, Yijun
- Evaluation of Financial Performance and Strategic Positioning: A Case Study of Fisher & Paykel Healthcare
- Kang, Zexi
- Research and Analysis on the Recycling of Old Clothes
- Kong, Hanxi
- Financial Analysis of Corporation: A Case of Domino’s Pizza
- Kuang, Yi
- The Influence of Product Placement Advertising on Short Video Platforms on Consumers’ Purchase Intention
- Li, Chenglin
- Challenges and Countermeasures of Digital Transformation for Small and Medium-sized Enterprises
- Li, Chenxin
- Study on the Supply Chain of Multinational Enterprises under Geopolitical Risk-The Case of China’s New Energy Industry
- Li, Haonan
- The Impact of FinTech Development on Bank Operating Performance: An Empirical Analysis Based on Listed Banks
- Li, Jiayi
- AI Reshaping the Gig Economy: An Analysis of Technology Double-edged Effects, Governance Responses and Future Paradigms
- Li, Jinjia
- The impact of Foreign Direct Investment (FDI) on Economic Growth and Income Inequality in Developing Countries
- Li, Min
- Research on the Impact of Green Innovation and Organizational Resilience on Firm Sustainable Development Performance
- Li, Qiqi
- Study on the Supply Chain of Multinational Enterprises under Geopolitical Risk-The Case of China’s New Energy Industry
- Li, Shuyi
- How Financial Technology Can Enhance Inclusive Finance
- Li, Siyue
- Integration Risks in Technology Mergers and Acquisitions
- Li, Xinran
- Business Model Comparison between Tesla and BYD: From Supply Chain Integration to Core Technology Competition
- Li, Xinyu
- Legal Dilemmas and Economic Analysis of Market Regulation Under the Sharing Economy Model
- Li, Xizhen
- The Impact of Social Media on Teenagers’ Financial Literacy: A Quantitative Study of Influences and Interactions
- Li, Yanhan
- Research and Analysis of Female Labor Supply
- Li, Yijia
- The Role of Nonprofit Organizations in Crisis Management: the Case of China and the United States Responding to COVID-19
- Li, Yilang
- Family Capital Structure and Educational Attainment: Evidence from China Family Panel Surveys
- Li, Yuxi
- Impact of ESG Rating on Corporate Finance Costs
- Li, Yuxiao
- Analysis of Company’s Financial Situation: Taking Tesla Company as an Example
- Liao, Zexi
- CEO Overconfidence as a Driver of R&D Intensity: Market Competition’s Catalytic Role in Chinese Listed Firms
- Lin, Yuting
- Research on the Impact of Financial Technology on Traditional Banking Business and Coping Strategies
- Liu, Le
- AI Reshaping the Gig Economy: An Analysis of Technology Double-edged Effects, Governance Responses and Future Paradigms
- Liu, Qian
- Research on the Impact of Green Innovation and Organizational Resilience on Firm Sustainable Development Performance
- Liu, Shuyuan
- Analysis of the Reasons for Cross-Border Companies’ IPO Failures: A Case Study of Shein
- Liu, Siyan
- Institutional Permeability and Selective Migration: Dual Mechanisms of Wage Premium Formation in China’s Urbanization Process
- Liu, Yili
- Research on the Silver Economy from the Perspective of Human Resource Development
- Liu, Yujia
- Assessment of Sustainability and Risk Management of New Energy Vehicle Batteries
- Liu, Yujing
- Integration of Artificial Intelligence and Big Data in Financial Management: A Comprehensive Review and Case Analysis
- Liu, Ziyun
- Difficulties and Breakthrough Paths in Green Food Brand Marketing: a Systematic Review Based on 4Ps Marketing Theory
- Lu, Kairuo
- A Study on the Impact of New Energy Vehicle Brand Touchpoints on Consumer Purchase Decisions
- Luo, Wanxing
- Review of the Role of Brand Identity in Consumer Decision Making
- Luo, Xinyun
- A Holistic Study on Pension Finance Development in the Context of Population Aging
- Luo, Yawen
- Research on Re-Employment of the Elderly from the Perspective of Aging
- Luo, Yuqi
- Implementation Effect of Equity Incentives: Taking Midea as An Example
- Luo, Yuxuan
- Advantages and Risk Management of Cross-border Investment and Financing under the Belt and Road Initiative
- Luo, Zijian
- Financial Innovation through ESG Integration
- Lyu, Chengrui
- The Impact of Enterprise Digital Transformation on Operating Costs: A Case Study Based on Haier Group
- Lyu, Chenxi
- The Marketing Dilemmas and Strategic Breakthroughs of Trendy Toy IP: Challenges of Creative Bottlenecks and Audience Change - a Case Study of Pop Mart
- Ma, Sijia
- Study on the Impact of ESG Rating Divergence on the Cost of Capital
- Ma, Xingyuan
- Analysis of Corporate Financial Position: Taking Tencent Holdings Limited as an Example
- Ma, Yuan
- A Review of Telecommuting Research Based on Employee Perspectives
- Mo, Jingyun
- Exploration and Analysis of the Digital Transformation Path of Garment Manufacturing Enterprises-take Bosideng Co., Ltd
- Mo, Yanbin
- The Impact of High-Box-Office Film Events on Stock Returns of A-Share Film Industry Companies
- Pan, Lu
- Study on the Performance of Banking Insurers and Their Transformation Strategies Under the New Standard
- Peng, Tianyi
- Analysis of the Reasons for Cross-Border Companies’ IPO Failures: A Case Study of Shein
- Pu, Hongmin
- Strategic Repair After Corporate Financial Fraud: Path, Effectiveness and Implications
- Qian, Xiantong
- Supply Chain Resilience of Multinational Enterprises in India: A Case Study of Xiaomi Corporation
- Ren, Xuning
- A Comparative Study on the Policies and Sales of Electric Vehicles between China and the United States
- Shen, Anxin
- From Product Delivery to Value Creation: a Case Study on the Reconfiguration of Dominos’ “AI + Service” Ecosystem from the Perspective of Digital Servitization
- Shen, Yicheng
- Analysis of Corporate Financial Status: A Case Study of Nvidia Corporation
- Shi, Run
- Research Status on Non-financial Information Disclosure
- Song, Luyang
- The Role of Fiscal Policy in Promoting the Development of Emerging Industries — A Case Study of the New Energy Sector
- Song, Yinglin
- The Impact of Green Finance on Commercial Bank Profitability: An Empirical Analysis Based on Chinese Commercial Banks
- Su, Zhaoxing
- Financing Issues and Solutions for Small and Medium-sized Enterprises (SMEs)
- Sun, Fan
- China’s New Energy Vehicle Subsidy Policies and Impact on Manufacturers
- Sun, Sihao
- The Impact of Cross-Shareholding Reform in State-Owned Enterprises on Capital Efficiency: An Empirical Analysis Based on China’s Mixed-Ownership Reform Data
- Tan, Shudan
- Research on the Construction Strategy of Xiaomi Corporation’s Ecological Chain
- Tan, Zhongqiang
- Work-Life Balance: Research and Analysis of Antecedents, Outcomes, and Interventions
- Tang, Kaiyan
- Film Marketing Strategies in the New Media Environment
- Tian, Enming
- The Role of Management Accounting in Financial Risk Management: A Case Study of Starbucks
- Tong, Tong
- Strategic Motivation and Effectiveness Analysis of Microsoft's Acquisition of Activision Blizzard - An Empirical Study Based on Valuation and M&A Performance
- Wan, Yuqiao
- Strategies for Sales Channel Conflicts in the Era of Omni-channel Retailing and Future Outlook
- Wang, Haoqi
- Impact of Dividend Policy on Firms’ Financial Decisions and Growth Strategies-Taking Maotai Company as an Example