Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)
Conference: Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)
Date: 15-17 August 2025
Location: Singapore, Singapore (Hybrid)
Website: https://www.icfimm.com/ It is our great pleasure to present the Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025), held in Singapore, from August 15-17, 2025. The conference served as a premier forum for researchers, practitioners, and industry experts to exchange ideas, present new research findings, and discuss emerging trends in the fields of financial innovation and marketing management. In recent years, the rapid development of financial technologies, digital economy, and global market integration has posed new opportunities and challenges for both financial institutions and marketing strategies. Against this backdrop, FIMM 2025 aimed to bring together scholars and professionals from diverse backgrounds to explore innovative theories, practical applications, and sustainable solutions that contribute to the advancement of the global financial and marketing landscape. The proceedings include selected papers that underwent rigorous peer review to ensure high academic quality and relevance. These contributions cover a wide range of topics, such as financial innovation models, digital finance and fintech applications, risk management, consumer behavior, marketing analytics, brand management, and sustainable marketing practices. We would like to express our sincere gratitude to the authors for their contributions, to the reviewers for their constructive feedback, and to the organizing committee for their dedication and hard work in making FIMM 2025 a success. We also extend our appreciation to all participants whose active engagement enriched the discussions and fostered meaningful collaborations. We hope that this volume will inspire further research and collaboration in the areas of financial innovation and marketing management, and that it will serve as a valuable reference for readers worldwide.
Date: 15-17 August 2025
Location: Singapore, Singapore (Hybrid)
Website: https://www.icfimm.com/ It is our great pleasure to present the Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025), held in Singapore, from August 15-17, 2025. The conference served as a premier forum for researchers, practitioners, and industry experts to exchange ideas, present new research findings, and discuss emerging trends in the fields of financial innovation and marketing management. In recent years, the rapid development of financial technologies, digital economy, and global market integration has posed new opportunities and challenges for both financial institutions and marketing strategies. Against this backdrop, FIMM 2025 aimed to bring together scholars and professionals from diverse backgrounds to explore innovative theories, practical applications, and sustainable solutions that contribute to the advancement of the global financial and marketing landscape. The proceedings include selected papers that underwent rigorous peer review to ensure high academic quality and relevance. These contributions cover a wide range of topics, such as financial innovation models, digital finance and fintech applications, risk management, consumer behavior, marketing analytics, brand management, and sustainable marketing practices. We would like to express our sincere gratitude to the authors for their contributions, to the reviewers for their constructive feedback, and to the organizing committee for their dedication and hard work in making FIMM 2025 a success. We also extend our appreciation to all participants whose active engagement enriched the discussions and fostered meaningful collaborations. We hope that this volume will inspire further research and collaboration in the areas of financial innovation and marketing management, and that it will serve as a valuable reference for readers worldwide.