Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)

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Research on the IP Operation Model of Trendy Toy Companies: A Case Study of Pop Mart

Authors
Jiaming Zhou1, *
1School of Finance, Renmin University of China, Beijing, China
*Corresponding author. Email: 2022200210@ruc.edu.cn
Corresponding Author
Jiaming Zhou
Available Online 3 November 2025.
DOI
10.2991/978-94-6463-874-5_139How to use a DOI?
Keywords
Pop Mart; Intellectual Property (IP); Trendy Toys; Blind Box Marketing; Gen Z Consumption
Abstract

This study examines Pop Mart's innovative IP operation model, which has positioned the company as a leader in China's booming trendy toy industry. Driven by shifting consumer values, particularly among Generation Z, who prioritize emotional engagement, self-expression, and community belonging, Pop Mart has redefined toys as cultural symbols through a dual strategy of original IP creation and strategic partnerships. By leveraging data-driven design refinement, scarcity-based blind box marketing, and a community-centric ecosystem, the company transforms niche collectibles into mainstream phenomena. Key to its success is the integration of cross-media storytelling, immersive offline experiences, and localized IPs that resonate with Chinese youth culture. While Pop Mart's model demonstrates strengths in agility and emotional connectivity, challenges such as regulatory risks, IP lifecycle sustainability, and global expansion hurdles remain. The research highlights the importance of balancing creativity with consumer insights, offering insights for industry players navigating the evolving intersection of culture, commerce, and technology.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
3 November 2025
ISBN
978-94-6463-874-5
ISSN
2352-5428
DOI
10.2991/978-94-6463-874-5_139How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jiaming Zhou
PY  - 2025
DA  - 2025/11/03
TI  - Research on the IP Operation Model of Trendy Toy Companies: A Case Study of Pop Mart
BT  - Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)
PB  - Atlantis Press
SP  - 1224
EP  - 1231
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-874-5_139
DO  - 10.2991/978-94-6463-874-5_139
ID  - Zhou2025
ER  -