Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)

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Analysis of the Financial Growth Strategy of the Health Food Industry in the Context of “Economic Downturn”

Authors
Zheqi Fang1, *
1School of Accounting, Capital University of Economics and Business, Beijing, 100101, China
*Corresponding author. Email: 32023040173@cueb.edu.cn
Corresponding Author
Zheqi Fang
Available Online 3 November 2025.
DOI
10.2991/978-94-6463-874-5_58How to use a DOI?
Keywords
Economic downturn; Healthy food; Financial growth
Abstract

In recent years, the recession has had a significant impact on the consumer sector, including the health food industry. Following the epidemic, there has been a gradual increase in people’s focus on health, and the health food industry has developed rapidly. Consequently, how to maintain financial growth amidst the challenges of an economic downturn has become a question worthy of discussion. This paper employs literature research and case analysis to examine the methods of financial growth in the health food industry in the context of the “economic downturn” by reviewing previous research and analysing the strategic layout, business strategy and financial status of relevant companies. Studies have shown that under the downward pressure of the economy, the health food industry has achieved financial growth through precise positioning of demand, technological innovation, supply chain optimisation and channel reconstruction. It provides a reference for relevant enterprises and addresses the lack of research in this industry.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
3 November 2025
ISBN
978-94-6463-874-5
ISSN
2352-5428
DOI
10.2991/978-94-6463-874-5_58How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Zheqi Fang
PY  - 2025
DA  - 2025/11/03
TI  - Analysis of the Financial Growth Strategy of the Health Food Industry in the Context of “Economic Downturn”
BT  - Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)
PB  - Atlantis Press
SP  - 494
EP  - 504
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-874-5_58
DO  - 10.2991/978-94-6463-874-5_58
ID  - Fang2025
ER  -