Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)

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Exploration and Analysis of the Digital Transformation Path of Garment Manufacturing Enterprises-take Bosideng Co., Ltd

Authors
Jingyun Mo1, *
1School of Economics, Jiangxi University of Finance and Economics, Nanchang, Jiangxi, China
*Corresponding author. Email: 2202303062@stu.jxufe.edu.cn
Corresponding Author
Jingyun Mo
Available Online 3 November 2025.
DOI
10.2991/978-94-6463-874-5_90How to use a DOI?
Keywords
Digital Economy; Digital Transformation; Bosideng
Abstract

With the development of technologies such as cloud computing and big data, China is accelerating into the digital economy era, and the integration of the real economy and the digital economy is deepening. Enterprises are reshaping their production and operation models through digital means to improve efficiency and competitiveness. As a representative of China’s apparel manufacturing industry, Bosideng started its digital transformation in 2014 and entered the accelerated integration stage in 2019, with significantly improved operational efficiency. Based on the case study and literature study, this paper takes Bosideng, a leading down jacket enterprise in China, as a case study to explore the transformation motivation of Bosideng, and combined with value creation theory, Bosideng’s digital transformation path of the production chain, supply chain and service chain is disassembled, and financial indicators are used for analysis. It is found that Bosideng has enhanced its profitability, operational ability, solvency and development ability by enabling the production chain, supply chain and service chain through digital technology, and increasing the value of enterprises. As a leader in the industry, Bosideng’s digital transformation practice has benchmarking significance, which provides an effective reference for the transformation and upgrading of peer enterprises and traditional manufacturing enterprises.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
3 November 2025
ISBN
978-94-6463-874-5
ISSN
2352-5428
DOI
10.2991/978-94-6463-874-5_90How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jingyun Mo
PY  - 2025
DA  - 2025/11/03
TI  - Exploration and Analysis of the Digital Transformation Path of Garment Manufacturing Enterprises-take Bosideng Co., Ltd
BT  - Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)
PB  - Atlantis Press
SP  - 784
EP  - 793
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-874-5_90
DO  - 10.2991/978-94-6463-874-5_90
ID  - Mo2025
ER  -