Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)

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Digital Transformation and Intelligent Decision-Making: Enhancing Efficiency in Platform Company through TOE Framework

Authors
Binru Yang1, *
1School of Business Administration, Southwestern University of Finance and Economics, Chengdu, 611130, China
*Corresponding author. Email: Ybrlol@163.com
Corresponding Author
Binru Yang
Available Online 3 November 2025.
DOI
10.2991/978-94-6463-874-5_85How to use a DOI?
Keywords
Management Decision-Making; Artificial Intelligence; Technology Diffusion; TOE Framework
Abstract

In the digital economy era, emerging technologies and business models provide opportunities for enterprises to achieve intelligent and scientific decision-making. Intelligent decision-making is not only a trend but also critical for enterprises to adapt to complex business environments and enhance competitiveness. However, many enterprises face challenges in implementing intelligent decision-making. This study explores these challenges and proposes strategies using a theoretical model and empirical analysis. Focusing on government platform company (ShuDao Group), the research finds that digital transformation can improve decision-making efficiency by helping managers better understand market dynamics, assess risks, and track execution. Using the TOE framework, this study analyzes how technological, organizational, and environmental factors influence intelligent decision-making. Results show that artificial intelligence’s advantages significantly enhance decision-making efficiency, while management support and external pressures also play key roles. However, challenges like technological complexity and security risks persist. This study enriches the application of technology theories in decision-making and offers practical guidance for enterprises undergoing digital transformation.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
3 November 2025
ISBN
978-94-6463-874-5
ISSN
2352-5428
DOI
10.2991/978-94-6463-874-5_85How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Binru Yang
PY  - 2025
DA  - 2025/11/03
TI  - Digital Transformation and Intelligent Decision-Making: Enhancing Efficiency in Platform Company through TOE Framework
BT  - Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)
PB  - Atlantis Press
SP  - 736
EP  - 749
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-874-5_85
DO  - 10.2991/978-94-6463-874-5_85
ID  - Yang2025
ER  -