Analysis on the Influence of Circular Economy on Environment and Consumers-Taking Sports Equipment Industry as an Example

DOI

10.2991/978-94-6463-874-5_38How to use a DOI?

Keywords

Circular Economy; Consumer Decision-Making; Sports Equipment Industry

Abstract

With a projected market value of over $400 billion by 2030, the global sports equipment sector is expanding quickly. Growing fitness culture popularity, rising health consciousness, and continuous advancements in sports equipment are the main causes of this upsurge. The industry’s growth, however, presents serious environmental problems. This causes industry to produce a lot of consumer-driven waste every year, which exacerbates environmental damage and puts a burden on landfill systems. This paper investigates how circular economy (CE) principles can be adopted within the sports equipment industry to mitigate these negative impacts. The circular economy prioritizes closed-loop frameworks to reduce waste and optimize resource efficiency, positioning itself as a sustainable alternative to the conventional linear “take-make-dispose” model. The study explores key CE strategies, including durable and recyclable product design, low-carbon and sustainable manufacturing processes, modular construction, and robust post-consumer recycling frameworks. Real-world examples from leading global brands such as Adidas, Nike, Anta, and Decathlon are analyzed to highlight successful CE implementations. Furthermore, the paper identifies core challenges that hinder CE adoption-such as material complexity, cost constraints, and low consumer engagement-and proposes actionable solutions including policy incentives, educational campaigns, and standardization of materials. Ultimately, the findings suggest that with coordinated efforts among manufacturers, consumers, and policymakers, the sports equipment industry can transition toward a more sustainable and environmentally responsible future while maintaining product performance and market competitiveness.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Gaochi Hu
PY  - 2025
DA  - 2025/11/03
TI  - Analysis on the Influence of Circular Economy on Environment and Consumers-Taking Sports Equipment Industry as an Example
BT  - Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)
PB  - Atlantis Press
SP  - 302
EP  - 309
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-874-5_38
DO  - 10.2991/978-94-6463-874-5_38
ID  - Hu2025
ER  -