Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)

Study on the Performance of Banking Insurers and Their Transformation Strategies Under the New Standard

Authors
Lu Pan1, *
1School of Accounting, Shanghai Lixin University of Accounting and Finance, Shanghai, China
*Corresponding author. Email: 221350104@stu.lixin.edu.cn
Corresponding Author
Lu Pan
Available Online 3 November 2025.
DOI
10.2991/978-94-6463-874-5_14How to use a DOI?
Keywords
New Accounting Standards; Insurance Companies; Impact and Response
Abstract

The implementation of new accounting standards has become a key change in the development process of bank-based insurance companies as the regulatory and standardization requirements of the financial industry continue to improve. Driven by the new accounting standards, the business model and financial accounting system of bank-based insurance enterprises are facing deep adjustments. Against this background, 10 bank-based insurers realized a net profit of nearly 10 billion yuan in 2024, a change from the loss in 2023, but the net assets of some insurers showed a rapid shrinkage. The new accounting standards have redefined the definition of contract, revenue recognition and classification of financial assets for insurance companies, resulting in significant changes in measurement methods and financial indicators for bank-based insurers. The rebound of net profit and the decrease in net assets reflect the opportunities and challenges faced by insurers under the implementation of the new accounting standards. Based on this, this paper analyzes the changes in measurement methods and financial indicators of insurers under the new standard and explores the impact of the new standard on the financial position and operating results of enterprises. This paper provides suggestions for unlisted insurers to cope with the changes in the new standard and promote the healthy transformation of the industry.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
3 November 2025
ISBN
978-94-6463-874-5
ISSN
2352-5428
DOI
10.2991/978-94-6463-874-5_14How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Lu Pan
PY  - 2025
DA  - 2025/11/03
TI  - Study on the Performance of Banking Insurers and Their Transformation Strategies Under the New Standard
BT  - Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)
PB  - Atlantis Press
SP  - 101
EP  - 109
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-874-5_14
DO  - 10.2991/978-94-6463-874-5_14
ID  - Pan2025
ER  -