A Study of Tesla’s Competitive Strategy in the European Electric Vehicle Market

DOI

10.2991/978-94-6463-874-5_67How to use a DOI?

Keywords

Tesla; European Electric Car Market; Competitive Strategy

Abstract

With the improvement of environmental awareness and the support of government policies, the sales of new energy vehicles have grown significantly in Europe. As a leader in the EV market, Tesla has both opportunities and challenges in the European market. This study focuses on Tesla’s competitive strategy in the European EV market and analyzes how it formulates and implements its competitive strategy to gain market advantages in the fast-developing European EV market through literature research and multiple data analysis. The study finds that Tesla has rapidly seized the market with its high-end models, self-driving technology and environmental awareness, built a huge network of supercharging stations, and adopted a direct-to-consumer sales model. However, sales have declined in the face of a range of political factors and diversifying consumer demand. The results of the study reveal Tesla’s strengths and weaknesses in the European market, which not only provides a reference for Tesla to optimize its strategy but also provides experience and inspiration for national car companies to go overseas.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yue Yin
PY  - 2025
DA  - 2025/11/03
TI  - A Study of Tesla’s Competitive Strategy in the European Electric Vehicle Market
BT  - Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)
PB  - Atlantis Press
SP  - 576
EP  - 584
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-874-5_67
DO  - 10.2991/978-94-6463-874-5_67
ID  - Yin2025
ER  -