The Impact of Social Media on Teenagers’ Financial Literacy: A Quantitative Study of Influences and Interactions

DOI

10.2991/978-94-6463-874-5_133How to use a DOI?

Keywords

Financial literacy; Adolescents; social media; Finfluencers; Media literacy; Financial education

Abstract

This study investigates the impact of social media on financial literacy among adolescents aged 15 to 18. As social media increasingly becomes a primary source of information for young people, concerns have arisen about its influence on their financial understanding and decision-making. Adopting a cross-sectional quantitative approach, the study collected 120 valid responses from high school students through a structured online questionnaire. Key variables measured included daily time spent on social media, frequency of exposure to financial content, and financial literacy levels assessed via both knowledge-based and self-evaluation items. The results reveal that general social media usage has no statistically significant relationship with financial literacy. However, frequent exposure to credible financial content is positively and significantly associated with higher financial knowledge. Furthermore, the positive effect of content exposure is enhanced when supported by family involvement or school-based financial education. These findings highlight that the quality of content-not the quantity of screen time-plays a central role in influencing adolescents’ financial literacy. The study contributes to current discussions on digital youth education and emphasizes the importance of integrating media literacy into financial learning frameworks.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Xizhen Li
PY  - 2025
DA  - 2025/11/03
TI  - The Impact of Social Media on Teenagers’ Financial Literacy: A Quantitative Study of Influences and Interactions
BT  - Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)
PB  - Atlantis Press
SP  - 1162
EP  - 1170
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-874-5_133
DO  - 10.2991/978-94-6463-874-5_133
ID  - Li2025
ER  -