Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)

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Research on the Self-Worth of Gen Z Employees in the Context of Digital Transformation: A Case Study of Shenzhen T Company

Authors
Yuhe Huang1, *
1School of Economics & Management WUYI University, Jiangmen, Guangdong, 529020, China
*Corresponding author. Email: hyhluvcycling@gmail.com
Corresponding Author
Yuhe Huang
Available Online 3 November 2025.
DOI
10.2991/978-94-6463-874-5_88How to use a DOI?
Keywords
Enterprise management; Gen Z; Employees; Self-Worth
Abstract

The rapid advancement of technologies such as big data and artificial intelligence has exerted a notable influence on the self-worth of employees within enterprises. This article uses Shenzhen T Company as a case study to analyze the self-worth levels of Gen Z employees amidst digital transformation. Employing the Self-Worth Scale developed by Pierce and Gardner in 1989, an online survey was administered to gauge the self-worth of T Company’s Gen Z workforce. Based on the overall self-worth scores and the specific values of each metric, practical recommendations are offered to T Company. Data analysis indicates that T Company’s Gen Z employees exhibit a relatively high overall self-worth, with a composite average of approximately 4.01 across ten metrics, although three metrics show lower average scores. Drawing from these three underperforming metrics and considering the basic demographic information of Gen Z employees, fundamental suggestions and measures are proposed for T Company’s management and recruitment strategies.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
3 November 2025
ISBN
978-94-6463-874-5
ISSN
2352-5428
DOI
10.2991/978-94-6463-874-5_88How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yuhe Huang
PY  - 2025
DA  - 2025/11/03
TI  - Research on the Self-Worth of Gen Z Employees in the Context of Digital Transformation: A Case Study of Shenzhen T Company
BT  - Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)
PB  - Atlantis Press
SP  - 765
EP  - 773
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-874-5_88
DO  - 10.2991/978-94-6463-874-5_88
ID  - Huang2025
ER  -