Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)

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Comparative Study on the Safe-haven Asset Characteristics of Bitcoin and Gold

Authors
Zuoqi Guo1, *
1Germany College of Business and Public Management, Wenzhou-Kean University, Wenzhou, China
*Corresponding author. Email: 1338060@wku.edu.cn
Corresponding Author
Zuoqi Guo
Available Online 3 November 2025.
DOI
10.2991/978-94-6463-874-5_17How to use a DOI?
Keywords
Bitcoin; Gold; Safe Haven
Abstract

With the increasingly turbulent political situation and the outbreak of public health events without warning, it will not only affect people’s physical health, but also affect the global financial market, causing the market to fall into a huge crisis, thus leading to a continued decline in the worldwide economy. During periods of financial market turmoil, many investors fall into panic and urgently need a “haven” to protect their assets. With the rise of the digital economy, gold no longer seems to be the only safe-haven option. Bitcoin has gradually entered the investors’ field of vision. Some investors believe that Bitcoin can become an emerging safe-haven asset that is as important as or surpasses gold. Based on an analysis of the safe-haven properties of Bitcoin and gold during major political and historical events and public health events, this article will clarify which of the two is more suitable as a reliable contemporary safe-haven asset and provide advice to investors.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
3 November 2025
ISBN
978-94-6463-874-5
ISSN
2352-5428
DOI
10.2991/978-94-6463-874-5_17How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Zuoqi Guo
PY  - 2025
DA  - 2025/11/03
TI  - Comparative Study on the Safe-haven Asset Characteristics of Bitcoin and Gold
BT  - Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)
PB  - Atlantis Press
SP  - 132
EP  - 138
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-874-5_17
DO  - 10.2991/978-94-6463-874-5_17
ID  - Guo2025
ER  -