Proceedings of the 8th FIRST 2024 International Conference on Global Innovations (FIRST-T3 2024)

<Previous Article In Volume
Next Article In Volume>

Multimodal Text Analysis of University Websites: The Case of Indonesian and Korean Higher Education

Authors
Beni Wijaya1, *, Zakaria Zakaria1, Leni Rohliah1, Nate Mandigo2
1Department of English, Politeknik Negeri Sriwijaya, Palembang, Indonesia
2Department of Global Business, Ulsan College, Ulsan, South Korea
*Corresponding author. Email: beniwijaya@polsri.ac.id
Corresponding Author
Beni Wijaya
Available Online 30 April 2025.
DOI
10.2991/978-2-38476-396-2_6How to use a DOI?
Keywords
Discourse analysis; higher education; multimodal text; university website
Abstract

To attract new students, the study provides insight into how schools market their academic programs, research-informed teaching, and research findings. It draws attention to how images—such as pictures and photos—contribute to the textual, interpersonal, and ideational meanings prospective students want to take away from the websites. Its foundations are multimodal discourse analysis and genre analysis. The home pages of Korean and Indonesian university websites for potential students are included in the examined corpus. The corpus design allows for cross-cultural comparison and provides material for a case study of this online genre. The results of the contrastive research highlighted the importance of social and cultural circumstances in the manifestation and development of genres by highlighting the main form and function differences between Korean and Indonesian sub-corpora. The growth of internet technology and its expanding capabilities also significantly impact the creation of online genres.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 8th FIRST 2024 International Conference on Global Innovations (FIRST-T3 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
30 April 2025
ISBN
978-2-38476-396-2
ISSN
2352-5398
DOI
10.2991/978-2-38476-396-2_6How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Beni Wijaya
AU  - Zakaria Zakaria
AU  - Leni Rohliah
AU  - Nate Mandigo
PY  - 2025
DA  - 2025/04/30
TI  - Multimodal Text Analysis of University Websites: The Case of Indonesian and Korean Higher Education
BT  - Proceedings of the 8th FIRST 2024 International Conference on Global Innovations (FIRST-T3 2024)
PB  - Atlantis Press
SP  - 41
EP  - 50
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-396-2_6
DO  - 10.2991/978-2-38476-396-2_6
ID  - Wijaya2025
ER  -