Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)

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Strategies for Increasing Business Competition Through Product Differentiation: A Review of Innovation Theory

Authors
Dhea Ramadhani Salim1, Harry Ramadhani Hakim1, *, Alsel Indi Orrico1, Hamdan Ardiansyah1, Cepri Maulana1
1Universitas Pendidikan Indonesia, Bandung, Indonesia
*Corresponding author. Email: harry.ramadhani@upi.edu
Corresponding Author
Harry Ramadhani Hakim
Available Online 12 September 2025.
DOI
10.2991/978-94-6463-817-2_114How to use a DOI?
Keywords
Business Competition; Innovation; Product Differentiation
Abstract

The digital era and the development of the times mean that businesses must continue to innovate in their product and strategy because business competition leads to global competition. Many companies do not survive because they cannot adapt to changes in customer preferences and market trends. This research describes the strategy of increasing business competition through product differentiation. This research uses a qualitative approach to the literature review method. The research data was collected through secondary data, and relevant research was identified through the research topic. Furthermore, the sources obtained from the literature were selected according to their relevance and quality. The research shows that the strategy of increasing business competition through product differentiation can be done by creating innovations by focusing on form innovation, features, work quality, conformity quality, durability, reliability, style, and design. The process of product differentiation carried out in a business needs to consider the risks that may occur, such as rejection from consumers, innovation costs that are not cheap, limited resources, and decreased profitability.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
12 September 2025
ISBN
978-94-6463-817-2
ISSN
2352-5428
DOI
10.2991/978-94-6463-817-2_114How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Dhea Ramadhani Salim
AU  - Harry Ramadhani Hakim
AU  - Alsel Indi Orrico
AU  - Hamdan Ardiansyah
AU  - Cepri Maulana
PY  - 2025
DA  - 2025/09/12
TI  - Strategies for Increasing Business Competition Through Product Differentiation: A Review of Innovation Theory
BT  - Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)
PB  - Atlantis Press
SP  - 966
EP  - 975
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-817-2_114
DO  - 10.2991/978-94-6463-817-2_114
ID  - Salim2025
ER  -