Customer Trust and Usage Intention: An Exploration in the Context of the LinkAja Facebook Community

DOI

10.2991/978-94-6463-817-2_44How to use a DOI?

Keywords

Customer Trust; Intention to Use; LinkAja; E-Wallet

Abstract

This study aims to obtain a description of the influence of customer trust on the intention to use the LinkAja community. This study uses descriptive and verification methods, namely quantitative research. The sample consisted of 304 respondents using a simple random sampling technique. The data was statistically analyzed using multiple regression on the SPSS IBM Statistics 25 for Windows program. This study found that the description of Customer Trust was in the category. Based on the study results, the researcher recommends that the LinkAja company maintain, manage, and maximize to improve people’s finances and provide education or counseling regularly related to financial products.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - F. S. Ratu Dintha Insyani Zukhruf
AU  - Imas Purnamasari
AU  - Rafi Zidan Bhagaskara
PY  - 2025
DA  - 2025/09/12
TI  - Customer Trust and Usage Intention: An Exploration in the Context of the LinkAja Facebook Community
BT  - Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)
PB  - Atlantis Press
SP  - 363
EP  - 368
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-817-2_44
DO  - 10.2991/978-94-6463-817-2_44
ID  - Zukhruf2025
ER  -