The Effectiveness of Market Day-Based Learning Projects in Improving Entrepreneurial Skills in The 21st Century in Social Studies Learning

DOI

10.2991/978-94-6463-817-2_116How to use a DOI?

Keywords

Learning Project; Market Day; Social Studies Learning

Abstract

The problem of unemployment is a serious problem that is faced in the order of social life. So, educational institutions have an important role in encouraging creativity and providing adequate knowledge about entrepreneurship to increase the younger generation’s interest in choosing an entrepreneurial career. The implementation of the independent curriculum plays a role in increasing students’ entrepreneurial interest in developing businesses from an early age. This research method aims to identify the level of effectiveness in implementing the project-based learning model by implementing market days in schools for students. The research method used was quantitative, with a pre-experimental type and a one-shot case study type, and data collection techniques used questionnaires, interviews, and observations. The data analysis technique uses the Winistep Rasch model analysis. The results of this research identify that learning through the market day project can contribute to fostering students’ entrepreneurial spirit from an early age. Through implementing the market day project, students are given space to innovate and nurture an entrepreneurial spirit. This can be interpreted from the analysis, and it can be identified that the results of the item mean correlation are 1.00 with the percentage level of reliability being at 0.77 so that from the standard item, 50 items can be categorized as increasing by being at a separation level of 1.64–167. Therefore, market-day project-based learning can foster entrepreneurial skills in students.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Helsa Hanipah
AU  - Rina Septian
AU  - Eldi Mulyana
AU  - Alni Dahlena
AU  - Lili Dianah
AU  - Yana Setiawan
PY  - 2025
DA  - 2025/09/12
TI  - The Effectiveness of Market Day-Based Learning Projects in Improving Entrepreneurial Skills in The 21st Century in Social Studies Learning
BT  - Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)
PB  - Atlantis Press
SP  - 984
EP  - 992
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-817-2_116
DO  - 10.2991/978-94-6463-817-2_116
ID  - Hanipah2025
ER  -