Proceedings of the 2025 4th International Conference on Humanities, Wisdom Education and Service Management (HWESM 2025)

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Service Marketing Transformation in the Digital Age

Authors
Yan Wang1, *
1College Of Business Adninistration, Guizhou University of Finance and Economics, Guiyang, 550000, China
*Corresponding author. Email: 2215827642@qq.com
Corresponding Author
Yan Wang
Available Online 12 June 2025.
DOI
10.2991/978-2-38476-422-8_47How to use a DOI?
Keywords
Service Marketing; Digital Age; Transformation Strategies
Abstract

This paper comprehensively reviews the current state of research on the transformation of service marketing in the digital age. By organizing relevant literature, it analyzes the background of the transformation of service marketing in the digital age, explores the opportunities and challenges faced, summarizes the transformation strategies, and discusses the deficiencies of existing research and future directions. It aims to provide systematic theoretical support and directional guidance for further research and corporate practice in this field.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 4th International Conference on Humanities, Wisdom Education and Service Management (HWESM 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
12 June 2025
ISBN
978-2-38476-422-8
ISSN
2352-5398
DOI
10.2991/978-2-38476-422-8_47How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yan Wang
PY  - 2025
DA  - 2025/06/12
TI  - Service Marketing Transformation in the Digital Age
BT  - Proceedings of the 2025 4th International Conference on Humanities, Wisdom Education and Service Management (HWESM 2025)
PB  - Atlantis Press
SP  - 389
EP  - 395
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-422-8_47
DO  - 10.2991/978-2-38476-422-8_47
ID  - Wang2025
ER  -