Proceedings of the 9th International Conference on Communication and Media (i-COME 24)

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The Acceptance of Dating Apps

Authors
Nan Zakiah Bt Megat Ibrahim1, *, Aida Zuliyana Ahmad Anuar2, Nathasya Mohd Kamal3
1Universiti Poly-Tech Malaysia, Kuala Lumpur, Malaysia
2Universiti Poly-Tech Malaysia, Kuala Lumpur, Malaysia
3Universiti Poly-Tech Malaysia, Kuala Lumpur, Malaysia
*Corresponding author. Email: zakiah@uptm.edu.my
Corresponding Author
Nan Zakiah Bt Megat Ibrahim
Available Online 29 May 2025.
DOI
10.2991/978-94-6463-756-4_10How to use a DOI?
Keywords
Dating Apps; Personality; Ease to communicate; Trendiness; Loneliness
Abstract

There are four (4) factors that contribute to acceptance of Dating Apps which factors are related to personality, ease to communicate, trendiness and loneliness. However, there are still very limited studies in proving these factors that can contributes toward the acceptance of dating apps especially in Malaysia. This study applied the Uses and Gratification Theory as the main theory to further strengthen the relationship between each variable. Quantitative methods were applied in this study and data were collected through the distribution of questionnaires to 208 respondents who are studying at University Technology Mara (UiTM) and working at Ogilvy Advertising Agency, Damansara Kuala Lumpur. The findings shown there is a relationship between personality of users and the acceptance of dating apps. The study also found that is a relationship between ease to communicate and the acceptance of dating apps. It is also found that is a relationship between trendiness and the acceptance of dating apps. Result also shown that there is a relationship between loneliness and the acceptance of Dating apps. Hence, this study contributes to the field of media and communication through the establishment of a more comprehensive variables related to acceptance of Dating Apps.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 9th International Conference on Communication and Media (i-COME 24)
Series
Atlantis Highlights in Social Sciences, Education and Humanities
Publication Date
29 May 2025
ISBN
978-94-6463-756-4
ISSN
2667-128X
DOI
10.2991/978-94-6463-756-4_10How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Nan Zakiah Bt Megat Ibrahim
AU  - Aida Zuliyana Ahmad Anuar
AU  - Nathasya Mohd Kamal
PY  - 2025
DA  - 2025/05/29
TI  - The Acceptance of Dating Apps
BT  - Proceedings of the 9th International Conference on Communication and Media (i-COME 24)
PB  - Atlantis Press
SP  - 96
EP  - 107
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-756-4_10
DO  - 10.2991/978-94-6463-756-4_10
ID  - Ibrahim2025
ER  -