All of the articles in this proceedings volume have been presented at the 9th International Conference on Communication and Media (i-COME’24) during 14-15 October 2024 in Universiti Utara Malaysia (UUM), Kedah Malaysia. These articles have been peer reviewed by the members of the i-COME’24 Committee,...

Intra-organizational communication is pivotal in enhancing employee commitment, particularly within the diverse landscape of Malaysian manufacturing organizations. This paper aims to uncover the strategies of intra-organizational communication in enhancing employees’ commitment in the context of manufacturing...

Social media has revolutionized modern business, with influencers at the forefront, redefining marketing strategies through their ability to engage and persuade large audiences. Companies leveraging these influential voices can amplify brand messages, drive consumer behavior, and unlock growth opportunities...

Social media and public relations (PR) work in synergy, with PR strategies shaping the tone and messaging of social media interactions, while social media platforms serve as key channels for distributing PR content. Together, they enable organizations to maintain a consistent and cohesive digital presence,...

The rise of the Industry 4.0 revolution has greatly impacted the Communication and media sector. The adaptation of artificial intelligence among public relations practitioners in Malaysia has shown an interesting phenomenon to study. Accordingly, this study seeks to explain the phenomenon and challenges...

Product knowledge discrepancies refer to differences or inconsistencies in the way individuals understand and interpret product-related information. This occurs when there are variations in understanding, interpretation, or assessment of a product between different stakeholders, such as consumers, sales...

University students dedicate over five hours daily to online activities, yet they allocate minimal time to interact with their parents. The lack of parent-child interaction is likely to diminish the emotional bond that exists between them. As a result, children may view their parents as less supportive,...

Participatory Rural Appraisal (PRA) is one of the most sought-after participatory approaches used in community development studies. PRA has undergone significant evolution in its application since its conceptualization in the 1980s. Although conceptualized as a tool of community empowerment, early studies...

This paper, through a thematic content analysis, examines the representation of Talaq-e-Biddat (triple talaq) in Beary language cinema. The language Beary, which has elements of various local languages of South India, is spoken by the Beary community, a distinct Muslim community of the South-Western...

There are four (4) factors that contribute to acceptance of Dating Apps which factors are related to personality, ease to communicate, trendiness and loneliness. However, there are still very limited studies in proving these factors that can contributes toward the acceptance of dating apps especially...

Studies examining the underlying assumptions of leadership communication theories, with a primary focus on Western perspectives, which specifically focusing on homogeneous societal culture and neglected heterogeneous culture. Intercultural studies have revealed culture is diverse, and not all assumptions...

This study investigates the role of communication in developing i-MOVE intervention module for at-risk students at high schools in Malaysia. The validation process of the module involved a mixed method approach, using content validation ratings; and open-ended questions and structured interview to get...

A money mule facilitates the movement of illicitly obtained funds on behalf of, or at the direction of, another party. Criminals normally recruit money mules using fake job advertising, and create social media posts about opportunities to make money quickly. The central problem to be researched in this...

Malaysia presents a compelling context for research on migrant workers, given its significant role as a major destination for migrant labor in Southeast Asia. The country currently hosts approximately three million documented migrant workers, making it one of the largest migrant-receiving nations in...

This paper presents a review of the literature on the role of social media use (SMU) as a strategy for facilitating intercultural adaptation (IA) among international students. 69 articles were retrieved from Scopus and Web of Science databases using a systematic literature review. After reviewing and...

The abstract should summarize the contents of the paper in short terms, i.e. 15–250 words Intercultural communication is a niche in communication that emphasize on communication across multiple cultures which have their own values and belief therefore intercultural communication competence is key to...

The utilisation of news on social media platforms is on the rise, particularly in the current technological age where nearly everyone is connected to social media. News on social media provides efficient and convenient access to a wide range of information and real-time updates especially news related...

This study analyzed how four Delhi newspapers framed the Manipur violence in the months following a viral video of women being paraded naked. The conflict began on May 3, 2023, between the Kuki-Zo tribal community and the Meitei people in Manipur. The violence was sparked by a petition from the Meitei...

The achievements of Indonesian athletes at the Paris 2024 Olympics have drawn many comments from the public and the media. The high targets set for the Indonesian team, especially in badminton, have drawn many reactions. This study aims to determine how the coverage of the news of the achievements of...

The emergence of diverse alternative media, particularly women’s alternative media, represents a distinctive development within the landscape of women’s activism in Indonesia. This study seeks to enhance the understanding of the motivations and personal experiences of founders and activists involved...

This study compared the user experience of children’s fire safety education game courseware with virtual reality (VR) and non VR. There are studies on VR experience. Nonetheless, there is an absence comparative studies on particular subjects within VR and non VR. This investigation examines how the use...

Exploring and analysing the content, story and flow of the events in a movie is an important field of research. In this study a weighted network model is proposed, which is constructed from three movies. The nodes of the network are the characters of the movie and if two characters interact, then an...

This literature review explores the integration of color psychology and emotional design principles in mobile healthcare applications (MHAs) tailored for elderly users. As global populations age and digital health solutions become increasingly vital, optimizing these applications for older adults is...

In recent years, the frequency and severity of children’s fire accidents have been high, due to the insufficient safety awareness and response ability of children in fires. Previous research results have shown that many studies have confirmed the effectiveness and reliability of applying virtual reality...

Ezydu’a is an augmented reality (AR) mobile application tailored for informal education settings to assist children in memorizing daily routine du’a. Recognizing the challenges faced by children in informal learning environments, the app employs a user-centered design (UCD) approach to develop engaging...

A substantial body of research has underscored the significant benefits of digital gaming and mobile augmented reality (AR) in enhancing both formal and informal learning for children. To further enhance learning engagement in China, it is crucial to integrate mobile AR into educational digital games....

The increasing prevalence of mental health challenges among university students has highlighted the need for scalable and accessible support mechanisms. Therapy chatbots have emerged as a promising solution, offering immediate and personalized assistance to those in need. However, the development of...

Virtual reality (VR) has been used to treat various psychological disorders, including stressful conditions. It has been proven to be effective in reducing one’s stress levels. Through the utilisation of VR, users can experience self-therapy without having to see an actual therapist in person. This is...

In the digital age, innovative educational methods are rapidly evolving, with game-based learning (GBL) emerging as a promising approach. However, complex topics such as zakat, a key pillar of Islam, are often taught traditionally, lacking engagement and relevance for younger generations. This study...