Proceedings of the 9th International Conference on Communication and Media (i-COME 24)
Conference: Proceedings of the 9th International Conference on Communication and Media (i-COME 24)
Date: 14-15 October 2024
Location: Kedah, Malaysia (Hybrid)
Website: http://smmtc.uum.edu.my/i-come The School of Multimedia Technology and Communication atUniversiti UtaraMalaysia (UUM) proudly hosted the 9th International Conference on Communication and Media (i-COME’24) on October 14–15, 2024. This biennial event, conducted in a hybrid format, served as a crucial forum for academics, researchers, and practitioners to engage in robust discussions surrounding the evolving landscape of communication and media. With the overarching theme, “Composing Our Future: Harmonizing Well-being, Ethics, and Responsibility in Communication,” i-COME’24 directly addressed the pressing need to critically examine the pervasive influence of digital technologies, particularly artificial intelligence (AI), on individual and societal well-being. The conference aimed to foster a global network of communication experts, facilitating the exchange of scholarly research and insights to navigate the contemporary challenges posed by the digital revolution. A central focus of i-COME’24 was the exploration of responsible communication practices across diverse fields, specifically within the context of AI-driven technologies. The conference delved into the multifaceted impacts of these technologies, scrutinizing their influence on content creation, source credibility, and the potential biases introduced by influencers. Furthermore, participants examined the broader implications of these developments on culture, social contexts, and organizations, both locally and globally. Keynote addresses from esteemed experts and engaging parallel sessions provided a platform for in-depth analysis and debate on topics spanning technology, social media, culture, education, leadership, and various specialized sectors. This proceeding captures the essence of i-COME’24’s commitment to shaping a transformative future for communication. It reflects the conference’s dedication to prioritizing well-being, ethics, and social responsibility as guiding principles in communication practices. By highlighting the latest trends and fostering critical discourse, i-COME’24 aimed to equip participants with the knowledge and insights necessary to navigate the complexities of the digital age. This collection of papers serves as a valuable resource for researchers, practitioners, and policymakers, offering a comprehensive overview of the current state of communication research and its implications for the future. Papers presented at the conference proceeding were relevant to the following contemporary communication and media issues: • Organizational Communication
• Communication for Social Change
• Intercultural Communication
• Media and Journalism
• Multimedia All articles submitted were subjected to rigorous screening and review by a committee of subject matter experts to check the quality and potential scholarly contribution. In addition, articles were put through a double-blind review to ensure that it is objectively assessed without any bias.
Date: 14-15 October 2024
Location: Kedah, Malaysia (Hybrid)
Website: http://smmtc.uum.edu.my/i-come The School of Multimedia Technology and Communication atUniversiti UtaraMalaysia (UUM) proudly hosted the 9th International Conference on Communication and Media (i-COME’24) on October 14–15, 2024. This biennial event, conducted in a hybrid format, served as a crucial forum for academics, researchers, and practitioners to engage in robust discussions surrounding the evolving landscape of communication and media. With the overarching theme, “Composing Our Future: Harmonizing Well-being, Ethics, and Responsibility in Communication,” i-COME’24 directly addressed the pressing need to critically examine the pervasive influence of digital technologies, particularly artificial intelligence (AI), on individual and societal well-being. The conference aimed to foster a global network of communication experts, facilitating the exchange of scholarly research and insights to navigate the contemporary challenges posed by the digital revolution. A central focus of i-COME’24 was the exploration of responsible communication practices across diverse fields, specifically within the context of AI-driven technologies. The conference delved into the multifaceted impacts of these technologies, scrutinizing their influence on content creation, source credibility, and the potential biases introduced by influencers. Furthermore, participants examined the broader implications of these developments on culture, social contexts, and organizations, both locally and globally. Keynote addresses from esteemed experts and engaging parallel sessions provided a platform for in-depth analysis and debate on topics spanning technology, social media, culture, education, leadership, and various specialized sectors. This proceeding captures the essence of i-COME’24’s commitment to shaping a transformative future for communication. It reflects the conference’s dedication to prioritizing well-being, ethics, and social responsibility as guiding principles in communication practices. By highlighting the latest trends and fostering critical discourse, i-COME’24 aimed to equip participants with the knowledge and insights necessary to navigate the complexities of the digital age. This collection of papers serves as a valuable resource for researchers, practitioners, and policymakers, offering a comprehensive overview of the current state of communication research and its implications for the future. Papers presented at the conference proceeding were relevant to the following contemporary communication and media issues: • Organizational Communication
• Communication for Social Change
• Intercultural Communication
• Media and Journalism
• Multimedia All articles submitted were subjected to rigorous screening and review by a committee of subject matter experts to check the quality and potential scholarly contribution. In addition, articles were put through a double-blind review to ensure that it is objectively assessed without any bias.