Enhancing Commitment Through Intra-Organizational Communication: A Comparative Study of Manufacturing Organizations in Malaysia

DOI

10.2991/978-94-6463-756-4_2How to use a DOI?

Keywords

Communication; Commitment; Manufacturing; Organization

Abstract

Intra-organizational communication is pivotal in enhancing employee commitment, particularly within the diverse landscape of Malaysian manufacturing organizations. This paper aims to uncover the strategies of intra-organizational communication in enhancing employees’ commitment in the context of manufacturing organizations in Malaysia. A pilot study was conducted involving four managers from both local and foreign organizations to obtain preliminary insights and refine the developed instruments. Qualitative data was collected from five large-scale manufacturing organizations, which includes two local and three foreign organizations. Of the three foreign organizations, two of them are of eastern and one of western origin. Fourteen managers from these organizations participated in in-depth semi-structured interviews. The raw data was transcribed using “meaning for meaning” transcription and subjected to thematic analysis. The findings revealed strategies of intra-organizational communication commonly practiced by the informants. Furthermore, this study clarifies and substantiates the elaborations which supports efforts to enhance commitment in manufacturing organizations through specific types of intra-organizational communication strategies. The local companies preferred the strategy of ‘underscore and explore’ and ‘identify and reply’ in their efforts to enhance their intra-organizational communication. The companies of eastern origin preferred the ‘tell and sell’ and ‘underscore and explore’ strategies, while the companies of western origin preferred the ‘tell and sell’ and ‘identify and reply’ intra-organizational communication strategies. These results sheds light on the nuances and overlapping of intra-organizational strategies used by the three distinct continents.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Sharina Samsudin
PY  - 2025
DA  - 2025/05/29
TI  - Enhancing Commitment Through Intra-Organizational Communication: A Comparative Study of Manufacturing Organizations in Malaysia
BT  - Proceedings of the 9th International Conference on Communication and Media (i-COME 24)
PB  - Atlantis Press
SP  - 7
EP  - 14
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-756-4_2
DO  - 10.2991/978-94-6463-756-4_2
ID  - Samsudin2025
ER  -