Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)

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Business Development Strategy Puskop Kartika Hasanuddin Kodam XIV / HSN through Strategic Business Unit

Authors
Lukman A. Marlang1, *, Nuraeni Kadir1, Muh. Sobarsyah1
1Hasanuddin University, Makassar, Indonesia
*Corresponding author.
Corresponding Author
Lukman A. Marlang
Available Online 30 July 2025.
DOI
10.2991/978-94-6463-758-8_86How to use a DOI?
Keywords
internal environment analysis; external environment analysis; swot analysis
Abstract

Puskop Kartika Hasanuddin Kodam XIV / Hsn experienced a decline in operating income/turnover in 2022 vs 2023, where the income of operations/turnover was a minus growth of -6%. The low income of operations/turnover was the main problem faced by Puskop Kartika Hasanuddin Kodam XIV / Hsn because the income of operations/turnover is the main contribution for Puskop Kartika Hasanuddin Kodam XIV/Hsn. Thus, this study aims to provide solutions with a marketing approach to improve the business income/turnover of Puskop Kartika Hasanuddin Kodam XIV / Hsn and achieve the expected targets. The population of this study is the entire financial report of Puskop Kartika Hasanuddin Kodam XIV / Hsn through the period of 2020-2023, hence the number of observations is 4 years of observation. The research sample is some parts of the characteristics possessed by the population. The type of sample used is a saturated sample. The analysis methods applied in this study are internal and external environmental analysis along with the SWOT analysis.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
30 July 2025
ISBN
978-94-6463-758-8
ISSN
2352-5428
DOI
10.2991/978-94-6463-758-8_86How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Lukman A. Marlang
AU  - Nuraeni Kadir
AU  - Muh. Sobarsyah
PY  - 2025
DA  - 2025/07/30
TI  - Business Development Strategy Puskop Kartika Hasanuddin Kodam XIV / HSN through Strategic Business Unit
BT  - Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)
PB  - Atlantis Press
SP  - 1044
EP  - 1054
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-758-8_86
DO  - 10.2991/978-94-6463-758-8_86
ID  - Marlang2025
ER  -