Proceedings of the International Conference on Cross- Disciplinary Academic Research 2025 - Track 2 Advances in Business & Economics, Social Science, Communications & Media (ICAR-T2 2025)

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Perception of the Batik Dress Code at SMTOWN Live 2023 Jakarta Concert

Authors
Denik Iswardani Witarti1, Pipin Farida Ariyani2, *, Safitri Resita Putri3
1Communication, Universitas Budi Luhur, Jakarta, Indonesia
2Information Technology, Universitas Budi Luhur, Jakarta, Indonesia
3Marcomm & Corporate PR, Universitas Budi Luhur, Jakarta, Indonesia
*Corresponding author. Email: pipin.faridaariyani@budiluhur.ac.id
Corresponding Author
Pipin Farida Ariyani
Available Online 20 June 2026.
DOI
10.2991/978-94-6239-715-6_25How to use a DOI?
Keywords
Batik; K-Pop Concert; Online News; Reception Analysis; Text Mining
Abstract

This article examines how concertgoers interpreted batik during SMTOWN Live 2023 SMCU PALACE @ Jakarta. Held to commemorate 50 years of Indonesia–South Korea diplomatic relations, the concert encourages attendees to wear batik as the dress code. Data gathered using Latent Dirichlet Allocation (LDA) topic modeling on 50 news online media and supported by in-depth interviews. Drawing on Stuart Hall’s reception analysis, this study found that audiences were divided into two dominant positions—the dominant and the negotiated—with no oppositional interpretations. Findings show that many concertgoers fully embraced batik as a symbol of Indonesian cultural pride and as a means of initiating cultural diplomacy. Meanwhile, others negotiated its meaning by bridging tradition with contemporary culture. Batik is a traditional adaptation of attire to modern settings. No instance found on oppositional position indicating successful campaign resonance. This study concludes that media-driven cultural initiatives can shape public opinion and foster cultural pride in the context of cultural diplomacy.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Cross- Disciplinary Academic Research 2025 - Track 2 Advances in Business & Economics, Social Science, Communications & Media (ICAR-T2 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
20 June 2026
ISBN
978-94-6239-715-6
ISSN
2352-5428
DOI
10.2991/978-94-6239-715-6_25How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Denik Iswardani Witarti
AU  - Pipin Farida Ariyani
AU  - Safitri Resita Putri
PY  - 2026
DA  - 2026/06/20
TI  - Perception of the Batik Dress Code at SMTOWN Live 2023 Jakarta Concert
BT  - Proceedings of the International Conference on Cross- Disciplinary Academic Research 2025 - Track 2 Advances in Business & Economics, Social Science, Communications & Media (ICAR-T2 2025)
PB  - Atlantis Press
SP  - 336
EP  - 347
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-715-6_25
DO  - 10.2991/978-94-6239-715-6_25
ID  - Witarti2026
ER  -