Proceedings of the International Conference on Cross- Disciplinary Academic Research 2025 - Track 2 Advances in Business & Economics, Social Science, Communications & Media (ICAR-T2 2025)

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Perceived Organizational Support and Employee Motivation: Evidence from the Retail Sector in Kuala Lumpur Based on Herzberg’s Two-Factor Theory

Authors
Fauziah Yusof1, *, Nurul Nabila Rasul1, Nik Haslizawaty Abdul Halim1, Nisrin Ishak2
1Faculty of Business and Accountancy, Universiti Poly-Tech Malaysia, 56100, Cheras, Kuala Lumpur, Malaysia
2Institute of Graduate Studies, Universiti Poly-Tech Malaysia, 56100, Cheras, Kuala Lumpur, Malaysia
*Corresponding author. Email: fauziah_y@uptm.edu.my
Corresponding Author
Fauziah Yusof
Available Online 20 June 2026.
DOI
10.2991/978-94-6239-715-6_24How to use a DOI?
Keywords
Perceived Organizational Support (POS); Employee Motivation (EM); Retail Sector; Herzberg’s Two-Factor Theory and Human Resource Practices
Abstract

This research investigates the correlation between perceived organizational support (POS) and employee motivation (EM) among retail employees in Kuala Lumpur. Due to the rapid and customer-focused dynamics of the retail sector, sustaining elevated employee enthusiasm is a persistent concern. Despite its importance, there is a paucity of empirical research examining how workers’ views of organizational support affect their motivation in the Malaysian retail sector. To fill this gap, a quantitative, cross-sectional approach was used, including 251 participants from three prominent shopping malls: MyTown, Sunway Velocity, and EkoCheras. Data were gathered using structured questionnaires and evaluated using descriptive statistics, reliability testing, and Pearson correlation. The findings revealed a substantial positive association (r = 0.611, p < 0.01) between perceived organizational support (POS) and employee motivation (EM), grounded in Herzberg’s Two-Factor Theory, which highlights the importance of hygienic and motivational aspects in work satisfaction. These results indicate that employees who see themselves as appreciated, supported, and acknowledged by their businesses tend to have elevated levels of motivation. The study offers practical insights for retail managers seeking to boost employee engagement, decrease turnover, and enhance service delivery by adopting supportive organizational practices, including equitable treatment, transparent communication, and professional development opportunities.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Cross- Disciplinary Academic Research 2025 - Track 2 Advances in Business & Economics, Social Science, Communications & Media (ICAR-T2 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
20 June 2026
ISBN
978-94-6239-715-6
ISSN
2352-5428
DOI
10.2991/978-94-6239-715-6_24How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Fauziah Yusof
AU  - Nurul Nabila Rasul
AU  - Nik Haslizawaty Abdul Halim
AU  - Nisrin Ishak
PY  - 2026
DA  - 2026/06/20
TI  - Perceived Organizational Support and Employee Motivation: Evidence from the Retail Sector in Kuala Lumpur Based on Herzberg’s Two-Factor Theory
BT  - Proceedings of the International Conference on Cross- Disciplinary Academic Research 2025 - Track 2 Advances in Business & Economics, Social Science, Communications & Media (ICAR-T2 2025)
PB  - Atlantis Press
SP  - 321
EP  - 335
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-715-6_24
DO  - 10.2991/978-94-6239-715-6_24
ID  - Yusof2026
ER  -