Proceedings of the 2nd International Conference on Administrative Science (ICAS 2024)

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Policy Communication in Extreme Poverty Alleviation Program in Southwest Papua Province Case Study: Perlindungan Hari Tua (Paitua) Program

Authors
Herni Himelda Septon1, *
1Department of Administrative Science, Hasanuddin University, Makassar, Indonesia
*Corresponding author. Email: emmysepton88@gmail.com
Corresponding Author
Herni Himelda Septon
Available Online 5 August 2025.
DOI
10.2991/978-94-6463-791-5_83How to use a DOI?
Keywords
Policy Communication; Public Policy; Communication Model
Abstract

This research analyzes the effectiveness of policy communication in the Protection of the Elderly Program (PAITUA) in Southwest Papua Province, which is designed to reduce extreme poverty for the elderly. The research method used is a qualitative case study with data collection through interviews and document analysis. Harold Lasswell’s (2007) communication model was used to analyze the role of the communicator, message content, media channel, audience, and communication impact. The results showed that the local government as the main communicator played a key role in delivering information, while the involvement of community leaders and the media increased the credibility of the message. However, geographical challenges and low literacy levels limited the reach of the messages. The PAITUA program succeeded in increasing public awareness and motivation to participate, but behavior change was still not optimal. In conclusion, improved communication strategies are urgently needed to maximize program outcomes and address extreme poverty. This study provides recommendations for ongoing evaluation and a more inclusive and adaptive communication approach to the socio-geographic conditions of the region.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd International Conference on Administrative Science (ICAS 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
5 August 2025
ISBN
978-94-6463-791-5
ISSN
2352-5398
DOI
10.2991/978-94-6463-791-5_83How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Herni Himelda Septon
PY  - 2025
DA  - 2025/08/05
TI  - Policy Communication in Extreme Poverty Alleviation Program in Southwest Papua Province Case Study: Perlindungan Hari Tua (Paitua) Program
BT  - Proceedings of the 2nd International Conference on Administrative Science (ICAS 2024)
PB  - Atlantis Press
SP  - 848
EP  - 859
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-94-6463-791-5_83
DO  - 10.2991/978-94-6463-791-5_83
ID  - Septon2025
ER  -