Adoption of the Farm-to-Table (F2T) Model as a Strategic Alliance between Agriculture and Tourism in Bali: A Qualitative Case Study

DOI

10.2991/978-94-6463-938-4_11How to use a DOI?

Keywords

Agriculture; Farm-to-Table; Strategic Alliance

Abstract

This study examines the adoption of the Farm-to-Table (F2T) model as a strategic synergy between agriculture and tourism in Bali. Utilizing a qualitative case study approach, the research explores perceptions, opportunities, and implementation barriers among local farmers, tourism operators, and policymakers in Ubud and Bedugul. Grounded in Strategic Alliance Theory and the Agriculture-Gastronomy-Tourism (AGT) Synergy Framework, findings highlight the transformative potential of F2T in improving food sustainability, enhancing rural livelihoods, and enriching tourist experiences through local gastronomy. The study reveals that while demand for local, sustainable food is rising, structural challenges (including fragmented policies, inconsistent supply chains, and limited capacity among smallholder farmers) hinder widespread adoption. Despite these obstacles, stakeholders demonstrated strong interest in formalizing partnerships through cooperative platforms and integrated support systems. The F2T model is thus framed not only as a food distribution innovation but also as a socio-economic strategy that fosters cross-sector collaboration. Recommendations include targeted policy alignment, supply chain infrastructure investment, and stakeholder education to accelerate F2T integration in Bali’s tourism economy. This research offers practical insights for designing context-sensitive F2T initiatives in other developing regions seeking to bridge agriculture and tourism through sustainable innovation.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Jeni Susanti
AU  - Luh Mei Wahyuni
AU  - I Putu Mertha Astawa
PY  - 2025
DA  - 2025/12/31
TI  - Adoption of the Farm-to-Table (F2T) Model as a Strategic Alliance between Agriculture and Tourism in Bali: A Qualitative Case Study
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2025 (iCAST-SS 2025
PB  - Atlantis Press
SP  - 84
EP  - 91
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-938-4_11
DO  - 10.2991/978-94-6463-938-4_11
ID  - Susanti2025
ER  -