The Impact of Lead Time Uncertainty on the “Pull to Center” Effect in the Newsvendor Problem: An Experimental Study
- DOI
- 10.2991/978-94-6463-742-7_23How to use a DOI?
- Keywords
- Newsvendor problem; Lead time; “Pull to Center” effect
- Abstract
In the context of accelerated economic globalization, retailers face heightened lead time uncertainty, complicating newsvendor decisions. This paper focuses on the newsvendor problem and deeply explores the impact of lead time uncertainty on the “Pull to Center” effect. By modeling lead time with a normal distribution and conducting controlled experiments under varying arrival probabilities, lead time distributions, and profit conditions, we demonstrate that the “Pull to Center” effect persists across all scenarios. This paper further studies the asymmetry of the “Pull to Center” and finds that subjects exhibited a stronger “Pull to Center” effect under conditions of low arrival probability and high profit. Moreover, when the mean value is relatively low, the larger the standard deviation, the stronger the effect; however, this phenomenon is not observed when the mean value is relatively high. These findings suggest that enterprises should develop targeted strategies to assist in better coping with challenges brought by lead time uncertainty.
- Copyright
- © 2025 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Jiaqi Wang AU - Weiwei Han PY - 2025 DA - 2025/05/31 TI - The Impact of Lead Time Uncertainty on the “Pull to Center” Effect in the Newsvendor Problem: An Experimental Study BT - Proceedings of the 2025 4th International Conference on Bigdata Blockchain and Economy Management (ICBBEM 2025) PB - Atlantis Press SP - 204 EP - 210 SN - 1951-6851 UR - https://doi.org/10.2991/978-94-6463-742-7_23 DO - 10.2991/978-94-6463-742-7_23 ID - Wang2025 ER -