Proceedings of the International Conference on Contemporary Sociology and Educational Transformation (ICCSET 2025)

<Previous Article In Volume
Next Article In Volume>

The Role of the Jamudigital.com Platform in Preserving the Use of Spices and Non-Medical Treatment

Authors
Ekna Satriyati1, *, Citra Nurhayati2
1Department of Sociology, FISIB, Universitas Trunojoyo, Madura, Indonesia
2Department of Accounting, FE, Universitas Trunojoyo, Madura, Indonesia
*Corresponding author. Email: ekna.satriyati@trunojoyo.ac.id
Corresponding Author
Ekna Satriyati
Available Online 14 November 2025.
DOI
10.2991/978-2-38476-485-3_16How to use a DOI?
Keywords
Jamudigital.com; Platform; Role; Spices; Traditional Medicine
Abstract

This report provides a comprehensive analysis of the jamudigital.com platform, examining its pivotal role in the preservation and modernization of jamu, the traditional Indonesian herbal medicine. Through a qualitative descriptive study utilizing a virtual ethnography approach, the report synthesizes evidence to demonstrate how the platform acts as a critical intermediary in a long-standing cultural evolution. The analysis reveals that jamudigital.com is not merely a digital repository but a strategic actor in a multi-fold mission: to legitimize jamu through scientific validation, to integrate it into Indonesia’s formal healthcare and national economic systems, and to preserve its cultural heritage by re-packaging it for a digitally native audience. The platform’s success lies in its ability to translate a localized, ritualistic tradition into a globally accessible, scientifically credible, and economically viable virtual publication, thereby fundamentally altering the perception and practice of jamu in modern society.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the International Conference on Contemporary Sociology and Educational Transformation (ICCSET 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
14 November 2025
ISBN
978-2-38476-485-3
ISSN
2352-5398
DOI
10.2991/978-2-38476-485-3_16How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ekna Satriyati
AU  - Citra Nurhayati
PY  - 2025
DA  - 2025/11/14
TI  - The Role of the Jamudigital.com Platform in Preserving the Use of Spices and Non-Medical Treatment
BT  - Proceedings of the International Conference on Contemporary Sociology and Educational Transformation (ICCSET  2025)
PB  - Atlantis Press
SP  - 153
EP  - 159
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-485-3_16
DO  - 10.2991/978-2-38476-485-3_16
ID  - Satriyati2025
ER  -