Proceedings of the International Conference on Economics, Business, Management and Accounting (ICEBesMA 2025)

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The Influence of Youtuber Vlogs on Consumer Loyalty Mediated by Brand Love at Laut Tawar Lake, Central Aceh

Authors
Ahmad Jajuli1, Syaifuddin Syaifuddin1, *, Sofiyan Sofiyan1, Fenny Krisna Marpaung1, Christin Agustina Purba1
1PUI, Human Resources Management Research and Innovation Center, Universitas Prima Indonesia, Medan, Indonesia
*Corresponding author. Email: syaifuddin@unprimdn.ac.id
Corresponding Author
Syaifuddin Syaifuddin
Available Online 31 December 2025.
DOI
10.2991/978-94-6463-960-5_18How to use a DOI?
Keywords
YouTuber Vlogs; Brand Love; Lake Laut Tawar Tourist Loyalty
Abstract

The decline in visitor interest in tourist sites is certainly caused by many factors, including issues with facilities, security, and the object itself. Therefore, this study will examine the influence of YouTuber vlogs on YouTuber vlogs mediated by Brand Love and intervened by tourist loyalty at Laut Tawar Lake, Central Aceh. This type of research is included in the associative research category and an in-depth literature approach. The population in this study were tourists who came to Laut Tawar Lake in 2023, with a total of 15,887 visitors according to the Central Aceh Regency Tourism Office. The sample size was calculated using the Slovin formula, so that in this study the number of visitors was 470 visitors who became the sample in this study. Research data was also taken from primary and secondary data. The results of the study indicate that YouTuber vlogs have a positive influence on halal tourism, Brand Love, and consumer loyalty at Laut Tawar Lake, Central Aceh. Furthermore, halal tourism and brand love have a positive influence on tourist loyalty at Laut Tawar Lake, Central Aceh. Halal tourism strengthens the influence of YouTuber vlogs on tourist loyalty at Laut Tawar Lake, Central Aceh. Finally, Brand Love Mediates the Influence of YouTuber Vlogs on Tourist Loyalty.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Economics, Business, Management and Accounting (ICEBesMA 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
31 December 2025
ISBN
978-94-6463-960-5
ISSN
2352-5428
DOI
10.2991/978-94-6463-960-5_18How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ahmad Jajuli
AU  - Syaifuddin Syaifuddin
AU  - Sofiyan Sofiyan
AU  - Fenny Krisna Marpaung
AU  - Christin Agustina Purba
PY  - 2025
DA  - 2025/12/31
TI  - The Influence of Youtuber Vlogs on Consumer Loyalty Mediated by Brand Love at Laut Tawar Lake, Central Aceh
BT  - Proceedings of the International Conference on Economics, Business, Management and Accounting (ICEBesMA 2025)
PB  - Atlantis Press
SP  - 228
EP  - 246
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-960-5_18
DO  - 10.2991/978-94-6463-960-5_18
ID  - Jajuli2025
ER  -