What Drives Sustainable Entrepreneurship Training? A Faculty Perspective

DOI

10.2991/978-94-6463-694-9_12How to use a DOI?

Keywords

entrepreneurship; sustainable entrepreneurship; entrepreneurship training; Analytic Hierarchy Process (AHP); Theory of Planned Behaviour (TPB)

Abstract

Research purpose:

This research aims to identify the drivers promoting sustainable entrepreneurship training (SE) from the perspective of university faculty and assess the impact of these factors.

Research motivation:

Although the crucial role of education in sustainable entrepreneurship is acknowledged, there seems to lack a lot of studies on the drivers for SE training.

Research design, approach, and method:

Data collection comes from 11 experts from seven different universities in Vietnam, experienced in entrepreneurship training. The Analytic Hierarchy Process (AHP) was utilized to identify and rank the factors driving SE based on the Theory of Planned Behavior (TPB).

Main findings:

The results indicate that the TPB elements can be the drivers for SE training, with the order of importance being attitude toward behaviour, perceived behavioural control, and subjective norms. Fifteen motivating sub-factors (under TPB elements) for SE training are also identified and ranked.

Practical/managerial implications:

This study offers implications for university administrators, policymakers, and stakeholders, aiming to train future generations in responsible business practices and to build a sustainable entrepreneurship ecosystem in developing countries like Vietnam.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Pham Thi Thanh Hang
AU  - Truong Thi Hue
AU  - Luu Thi Minh Ngoc
PY  - 2025
DA  - 2025/04/30
TI  - What Drives Sustainable Entrepreneurship Training? A Faculty Perspective
BT  - Proceedings of the International Conference on Emerging Challenges: Sustainable Strategies in the Data-driven Economy (ICECH 2024)
PB  - Atlantis Press
SP  - 183
EP  - 195
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-694-9_12
DO  - 10.2991/978-94-6463-694-9_12
ID  - Hang2025
ER  -