All articles in this proceedings volume were presented at ICECH 2024, held on November 1-2, 2024 in Thanh Hoa, Vietnam. Each article has undergone a thorough peer review process conducted by members of the Scientific Committee and has received approval from the Editor-in-Chief. The Editor-in-Chief confirms...

In the last decade, there has been a tremendous growth in the trend toward environmental sustainability with the shift to renewable energy sources. Nevertheless, the fundamental question is whether using renewable energy could spur economic growth in general and Vietnam exchange rate in particular. This...

Research purpose: This paper aims to explore the impacts of female top managers on various business outcomes, including firm performance, financial investment decisions, access to finance, bribery practices, and technology adoption across South Asia and Middle East and North Africa (MENA). ...

Research purpose: This research explores how participation in Global Value Chains (GVCs) impacts gender inequality in Latin America and the Caribbean (LAC) while identifying potential influencing pathways. Research motivation: Persistent gender disparities across...

Foreign direct investment (FDI) plays an important role in economic growth and social innovation in developing countries, which are always thirsty for investment capital. Its role is expressed through promoting transformation, restructuring the economy, developing human resources, providing new production...

In international development, the relationship between economic development and foreign direct investment (FDI) has long been a topic of great interest. Although this interest has provided a wealth of information regarding the effects FDI on growth in developing countries, there has been little empirical...

Research purpose: The objective of this study is to provide knowledge on the characteristics of Emissions Trading Systems (ETS) in Europe, China, and Asian countries through bibliometric analysis. We also try to analyze the countries’ experiences to make suggestions for Vietnam in implementing...

Research purpose: This research aims to examine the impact of the IUU (Illegal, Unreported, and Unregulated) yellow card issued by the European Union on Vietnam’s tuna exports to the EU market. Research motivation: The motivation behind this study stems from...

Research purpose: The purpose of this paper aims to empirically explore the impact of innovation on the trade performance of Vietnamese enterprises. Research motivation: Innovation is usually considered as a key factor to support trade performance of firms, especially...

This study presents evidence elucidating the complex relationship between private sector development (PSD) and the Financial Inclusion Index (FII) in a transitioning economy. Given that the private sector, a significant driver of growth in Vietnam, is expanding, the research investigates whether this...

Research purpose: The purpose of this research is to investigate the relationship between foreign direct investment (FDI) and environmental quality in Southeast Asian countries from 2000 to 2020, exploring how FDI contributes to environmental changes and CO₂ emissions, while also assessing...

Research purpose: This research aims to identify the drivers promoting sustainable entrepreneurship training (SE) from the perspective of university faculty and assess the impact of these factors. Research motivation: Although the crucial role of education in...

Research purpose: This comprehensive study analyzes the current risk state within the largest restaurant chain in Vietnam. Identified risks in the restaurant chain include process execution, food safety, labor safety, financial management, restaurant reputation, tangible asset loss, system...

Research purpose: This study investigated the impact of social media marketing (SMM) on Gen Z’s university choice in Vietnam. Specifically, this study chooses five independent variables: informativeness, trendiness, customization, interactivity, and word-of-mouth, which are the forces of...

Research purpose: This study examined the influence of personalized marketing strategies on trustable experiences and purchase intention within digital supermarket applications. Additionally, this study examined the mediating role of trustable experiences for the relationship between types...

Research Purpose: This study investigates the influence of social media marketing on brand loyalty, focusing on Roban Retail Store in Nigeria, to understand the effects of digital engagement strategies on customer loyalty in the retail sector. Research Motivation: In the context of an increasingly...

Research purpose: This study aims to investigate the relationship between brand identity, social media marketing, fashion store atmosphere, and perceived customer relationships regarding repurchase intention in order to obtain insight into consumers’ repurchasing behaviour in the fast fashion...

Research purpose: The research aims at considering the perceived service quality quality of service can be enhanced by concentrating the three determinants with the highest impact from functional quality. The research also suggests critical implications for both managers and researchers...

Most financial studies conduct analyses within an industry, classifying top performers from poor performers and predicting future developments of the industry. Our work made a further supplement, using a comparative study not only cross firms within an industry but also across multiple industries. Firms...

Research purpose: The goal of this study is to determine the elements that affect young customers’ decision to keep making purchases on Shopee in Hanoi. The purpose of Generation Z to continue buying on Shopee is to be improved by suggestions for solutions. The particular goals of this...

Research Purpose. The purpose of this study is to investigate how social media marketing influences tourists’ cognitive and affective perceptions of destination image and their subsequent intention to visit cultural destinations in Vietnam. The research explores how these marketing efforts...

Research purpose: This study investigates the influence of social media influencers on the continuance buying decisions of young Vietnamese consumers n the beauty industry on e-commerce platforms. It examines how influencer trustworthiness, attractiveness, and responsive assurance impact...

Research purpose: This study investigates the application of a Deep Feedforward Network (DFN) for demand forecasting and customer willingness-to-pay predictions in the retail sector. Research design, approach, and method: Using real-world data from VinMart and...

This paper aims to focus on the issue of sustainable development of public universities in Vietnam, and explores how GHRM (Green Human Resource Management) will impact the motivation and work capacity of staff, thereby creating effective labor productivity, improving educational quality, and enhancing...

Research purpose: This paper explores corporate social responsibility (CSR) activities in the Vietnamese textile industry with empirical evidence from the largest textile and garment company, Vinatex. Research motivation: Corporate social responsibility (CSR)...

Research purpose: This study investigates the factors that impact the job motivations of employees working in the Vietnamese service sector. Research motivation: In the current context of globalization and intense international economic integration, where competition...

The study investigates how mindful marketing strategies in Vietnam’s health and wellness sector, particularly among yoga studios, generate value for key stakeholders, including customers, employees, and the community. Through a qualitative case study involving semi-structured interviews with 28 participants,...

Research purpose: This study aims to review factors affecting customer experience and customer satisfaction in research up to date, focusing on studies in the banking industry. In the context of the 4.0 technology revolution and the popularity of Omnichannel in banking operations, the study...

Research on the relationship between financial development and investment is limited. In fact, it is difficult to measure financial development because it is a broad concept with many aspects. The evidence on the impact of financial development on investment is controversial, and there is no clear consensus...

Research purpose: The study utilises MSCI ESG Ratings to examine the correlation between labour management sustainability and financial performance of 100 Vietnamese enterprises, promoting sustainable labour management in a challenging economic climate. Research motivation: The study aims...

Instructions providing basic guidelines for preparing an abstract paper for the “ICECH2024 - The 12nd International Conference on Emerging challenges: Sustainable Strategies in the Data – Driven Economy” are presented. This document is itself an example of the desired layout for the abstracts. Therefore,...

Research purpose: The study is carried out to show the relationship that exists between digital literacy and personal information security among Vietnamese internet users. It provides the dimensions of digital literacy influencing information control behavior differently. ...

This study aims to analyze the factors affecting the decision to deposit savings of individual customers at Nam A Commercial Joint Stock Bank – Quang Ninh branch (Nam A Bank Quang Ninh branch), from which it was possible to propose management implications to attract and raise the number of customers...

This study seeks to conduct a thorough investigation into the direct influence of financial resilience on firm survival, while also analysing the mediating role of innovation in this relationship. Firms have been confronted with a myriad of challenges during COVID-19, particularly in terms of financial...

In the development of any nation, universities are essential. Researchers’ attention is growing in the issue of sustainable university growth, especially through green human resource development (GHRM). Our research investigates the importance of resource commitment (RES), its connection to employee...

The debate on decoupling economic growth from environmental degradation has intensified, highlighting the importance of eco-innovation. The findings and recommendations may help enterprises, especially SMEs, enhance resource efficiency, reduce costs, and open up new market opportunities. ...

The blockchain technology in the charity sector is a promising initiative, which is a new boom, bringing transparency and safety to all publicly recorded and non-modifiable transactions in the controller’s ledger. Although this technology has been applied, it is not yet popular in Vietnam because of...

Embezzlement has become one of the most pressing issues in Vietnam recently, leaving significant repercussions across various fields, such as economics, politics, and education. To find out the causes and solutions to minimize the frequency and consequences of this issue, we delve into the effects of...

Information technology and digital transformation significantly impact the tourism industry in general and cultural tourism in particular, especially cultural tourism in Hanoi. The article gathers relevant information from secondary data sources and official websites from 2020 to 2023. It utilizes PESTEL...

Artificial intelligence (AI) has revolutionized the field of electricity load forecasting, which is crucial for efficient power system planning and operation. The growing integration of renewable energy sources, particularly with their intermittent nature, has further highlighted the need for accurate...

Energy demand is always present in each country’s development policies. In the context of sustainable development, the approach to energy demand also needs to be consistent with sustainable development goals. The purpose of this study is to investigate the interest of scholars in this topic, based on...