Investigating Job Motivations For Employees: A Case Study In Vietnam

DOI

10.2991/978-94-6463-694-9_26How to use a DOI?

Keywords

Herzberg’s two-factor theory; job motivations; service sector; Vietnam

Abstract

Research purpose:

This study investigates the factors that impact the job motivations of employees working in the Vietnamese service sector.

Research motivation:

In the current context of globalization and intense international economic integration, where competition between domestic and foreign businesses is becoming increasingly fierce, companies must develop a high-quality workforce that works effectively to leverage their strengths and secure competitive advantages in the market. To date, numerous theories and research models have been developed regarding job motivations. However, managers face challenges when applying these studies to their organizations, as each business has its own unique characteristics, culture, vision, and mission. Thus, it is important for business to choose the right solutions to enhance their employees’ job motivations.

Research design, approach, and method:

This study applied a survey method to collect the data, focusing on the factors that impact employee job motivations in the service sector. A case study at Vietnam Joint Stock Commercial Bank for Industry (Trade Jewelry Company Limited) was investigated to explore the influence of both financial and non-financial factors that motivates employees to work.

Main findings:

Research findings shows that job satisfaction has directly impacted to key outcomes such as productivity, commitment, and turnover. Through the lens of Herzberg’s two-factor theory, the research highlights the critical role of both financial and non-financial motivators, emphasizing the importance of a balanced approach that fosters employees job motivations.

Practical/managerial implications:

Our research findings had significant contribution for both academic and practical implications in terms of improving employee job motivations in the Vietnamese service sector.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Do Vu Phuong Anh
AU  - Bui Quang Tuyen
AU  - Nguyen Dac Hoang Ha
AU  - Phuong Mai Nguyen
AU  - Cong Tuan Dao
PY  - 2025
DA  - 2025/04/30
TI  - Investigating Job Motivations For Employees: A Case Study In Vietnam
BT  - Proceedings of the International Conference on Emerging Challenges: Sustainable Strategies in the Data-driven Economy (ICECH 2024)
PB  - Atlantis Press
SP  - 367
EP  - 384
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-694-9_26
DO  - 10.2991/978-94-6463-694-9_26
ID  - Anh2025
ER  -